Clare Krusing
Bryan Dumont, who previously led enterprise-wide reputation strategy and insights for Exelon Corporation, has joined Reservoir Communications Group to lead its research and analytics practice.
Bryan is a leader in the field of reputation management and corporate branding. He has helped the world’s leading companies apply research and measurement tools to develop and execute multi-stakeholder campaigns and has pioneered new methodologies to enhance the insights & analytics used by corporate affairs executives. He is a frequent speaker on the latest trends in corporate communications, strategic analytics and how reputation and corporate brands provide measurable impact on tangible business outcomes.
At Exelon, Bryan developed one of the most robust insights & analytics functions of any Fortune 100 company, creating a best-in-class analytics platform that provides a window into the conversations and activity of stakeholders. The platform integrates stakeholder research, media monitoring, digital analytics, stakeholder maps, and corporate data to measure and predict reputation risks and opportunities, provide data-driven, real-time crisis management response systems and inform proactive engagement strategies.
“In an information-overload environment, Bryan brings world-class insight to companies and organizations that are looking to break through the noise and differentiate themselves in Washington and within their community,” Robert Schooling, Reservoir President, said. “We’re excited to be able to bring state-of-the art thinking in research and analytics to help our clients gain a competitive advantage in the marketplace of both products and ideas.”
“The future of communications is data-driven and interdisciplinary,” said Dumont. “I’m looking forward to supporting Reservoir clients with insights that can improve their brand, reputation and advocacy outcomes and to support that with integrated communications strategies.”
Before joining Exelon in 2017, he was a partner at the Brunswick Group in its London office where he helped clients convert research insights and strategy into corporate campaigns and programs.
About Reservoir Communications Group
Reservoir Communications Group is a leading communications firm focused on helping clients address their most important challenges and opportunities in reputation, advocacy and organizational brand. Learn more at www.reservoircg.com.