The Reservoir Post
Social Good During a Pandemic
By: Danielle ApfelNeedless to say, this year has been challenging. At Reservoir, like many other workplaces, we all became well acquainted with our make-shift workspaces at home and relied more than ever on our wi-fi connections. For nine months, we’ve adapted our work styles and learned how to create a virtual… Read Full Post
A (Virtual) Retreat Like No Other
By: Lucie FelderJust a few weeks ago, my colleagues and I participated in our annual retreat – though this year, admittedly, looked a bit different than in years past. Instead of gathering in a hotel conference room, we spent the day over Zoom discussing opportunities to strengthen and grow the company in the… Read Full Post
Reservoir Communications Group Expands Senior Talent with New Hires
By: Clare KrusingWashington, D.C. – Reservoir Communications Group recently expanded its senior team with the addition of senior advisor Dr. Nina Hill and director Jennifer Sherman. Their diverse backgrounds broaden and deepen the firm’s already robust expertise in health care public affairs and strengthen the… Read Full Post
Understanding Your Audience is More Important Than Ever
By: David LumbertReaching your audience with the right message has never been simple. But today, companies face even more challenges getting attention for the issues they care about and advocating for positions that will help the people they serve. Amid the current pandemic, communications channels are increasingly… Read Full Post
Diversity, Inclusion and Equity at Reservoir
By: The Reservoir Diversity & Inclusion TeamFew of us who lived through these times will ever forget the names of those whose lives were taken from them. Ahmaud Arbery, Breonna Taylor and George Floyd, among many others, have sparked a needed focus and dialogue on racism that reaches into every corner of our society. Part of that dialogue… Read Full Post
What Training for a Cancelled Triathlon Teaches Us About Strategic Communications
By: Stephanie YuanThis year, I set out to train for my first triathlon. Unfortunately, with the onset of COVID-19, my plans are temporarily on pause until it becomes safe to race. At first, returning back to “normal” seemed to be within arm’s reach – a month of lockdown slowly crept into three, and pool closures… Read Full Post
Press Release: Reservoir Communications Group Adds Elan Schnitzer to Senior Team, Expands Health Care, Public Affairs Expertise with New Hires
By: Clare KrusingWashington, D.C. – Reservoir Communications Group recently added six new members to its growing team, including Elan Schnitzer, who joins the firm’s senior team to help lead health care advocacy and education campaigns across Reservoir’s non-profit and corporate clients. Reservoir Communications… Read Full Post
Bridging the Policy-Communications Divide
By: Gretta StoneWhen I came to Reservoir Communications Group last year after a decade-and-a-half working in health policy people would often say “I heard you went to a PR firm.” While this is technically true I get the sense that some perceive it as a bigger jump than it actually was. I can understand the… Read Full Post
The Real Story
By: Marilyn FancherIf there’s a concept that is consistently used - and perhaps over-used - in communications, advocacy campaigns and advertising, it’s storytelling. Top agency creatives, Fortune 500 chief marketing officers and corporate communications leaders extoll the importance of storytelling in effective brand… Read Full Post
Advocacy in the Age of COVID-19
By: Lee LynchCoronavirus has turned the world upside to down over the past three months, and advocacy organizations have been along for the devastating ride. I spent time talking with various national patient and consumer advocates about the impact the virus is having on their organizations, constituents and… Read Full Post