WHY CLIENTS CHOOSE RESERVOIR

As a strategic thought partner, we help clients tackle their most pressing business and policy challenges and opportunities by applying:
Deep policy and issue expertise
Robust understanding of the health sector’s complexity
Relationships with diverse health and policy stakeholders
One-team approach and ethos
Ability to adapt and grow with clients
Focused thought leadership that communicates value with key audiences
Business leaders are confronting ongoing complexities in an evolving marketplace. Our multidisciplinary team supports companies and their brands in ways that address the needs of corporate affairs practitioners and commercial teams throughout the evolution of their business, as well as the development and commercialization life cycle of their products and services.

Our experience gives us the acumen and network to help companies succeed within today’s health care landscape. In particular, our expertise in facilitating market readiness allows us to support clients in navigating a complex political environment, balancing collaboration with stakeholders who have different goals, structuring access, pricing and coverage for cutting-edge therapies, and working with increasingly engaged employees, patients and advocates.
We take novel approaches to integrate advocacy into every aspect of an organization. Advocacy—in the broadest sense—is at the center of everything we do by advocating for and with the full-range of our stakeholders. Our approach is based on deep relationships with key industry players, press and health care stakeholders that translates into compelling messaging, positioning, research and activations to empower aligned allies and consumers.

We help stakeholders become advocates for a client’s business and ideas, advance policy solutions both inside and outside of the Beltway, shape the environment for broader policy change and create receptivity and understanding for new products and services.

For us, building reputation and executing brand strategy ultimately means creating value – for our clients, patients and our health care system. We help differentiate our clients from their competitors through their own value proposition, creating powerful corporate identities and connecting them in an authentic way with the needs of their most important internal and external stakeholders.

Our proprietary research approach, Reservoir Value GPS, also helps clients understand the nature of those needs by providing a methodology to develop the most effective communications around value. We deliver on highly focused execution and measurable results and create integrated strategies for organizations with a stakeholder engagement mindset to demonstrate and communicate value with their most critical audiences, inside and out.

We believe that the power of uniting these three elements supports and builds strong, effective, and sustainable businesses.

We believe that the power of uniting these three elements supports and builds strong, effective, and sustainable businesses.

LATEST INSIGHTS