INSIGHTS
Major Medicaid Changes Are Already Here
The One Big Beautiful Bill Act (OBBBA) marks one of the most significant Medicaid policy shifts in years, with implications for state financing, eligibility, provider
A Clear Message from ASCO 2026: Precision Oncology Is Only as Strong as the Diagnostic Pathway Behind It
ASCO 2026 underscored a fundamental truth: the future of cancer care depends not only on breakthrough therapies, but also on our ability to identify the patients who
The Rising Importance of Patient Evidence
Patient engagement is not new in pharma. For years, companies have invested in patient advocacy, advisory boards, support programs, and storytelling initiatives designed to bring
Reservoir Acquires Applied Patient Experience (AppliedPX) to Integrate Patient-Focused Evidence & Engagement Across Core Offers
WASHINGTON, D.C. — June 3, 2026 — Reservoir Communications Group today announced the acquisition of Applied Patient Experience, LLC (AppliedPX), a leading patient engagement and
The Employer Era: Aligning Access Strategy to Meet the Moment
Employers have long played a critical role in shaping health benefits, but today’s policy and market shifts are amplifying their influence in new ways. Recent
When Traditional Data Doesn’t Tell the Whole Story in Patient Access
A question we often hear from clients is: Even though we have data showing what’s happening across patient groups, why can’t we explain the reasons behind patient behavior? Adherence rates drop off a cliff at 90 days. Awareness campaigns reach people