INSIGHTS
The Rising Importance of Patient Evidence
Patient engagement is not new in pharma. For years, companies have invested in patient advocacy, advisory boards, support programs, and storytelling initiatives designed to bring
Reservoir Acquires Applied Patient Experience (AppliedPX) to Integrate Patient-Focused Evidence & Engagement Across Core Offers
WASHINGTON, D.C. — June 3, 2026 — Reservoir Communications Group today announced the acquisition of Applied Patient Experience, LLC (AppliedPX), a leading patient engagement and
The Employer Era: Aligning Access Strategy to Meet the Moment
Employers have long played a critical role in shaping health benefits, but today’s policy and market shifts are amplifying their influence in new ways. Recent
When Traditional Data Doesn’t Tell the Whole Story in Patient Access
A question we often hear from clients is: Even though we have data showing what’s happening across patient groups, why can’t we explain the reasons behind patient behavior? Adherence rates drop off a cliff at 90 days. Awareness campaigns reach people
Value as a North Star: Reframing Corporate Communications in an Evolving Health Care Landscape
The role of communications in health care has fundamentally shifted from amplification to strategic influence. Today’s communications leaders are responsible not only for showcasing innovation, but for shaping how it is valued and can be acted on
A Conversation on Bridging Perspectives in Health Care
“Progress depends on the ability to engage with people whose perspectives differ from our own.” We recently spoke with Jennifer Mandel, a member of Reservoir’s Advocacy and Alliance Network, about what it means