WASHINGTON, D.C. — June 3, 2026 — Reservoir Communications Group today announced the acquisition of Applied Patient Experience, LLC (AppliedPX), a leading patient engagement and patient-centered research consultancy. The combination introduces a fully integrated patient evidence capability to Reservoir’s existing work across policy, communications and market readiness and positions the firm to help clients translate patients’ lived experience into decision-grade evidence that informs clinical development, regulatory strategy, market access, and patient and provider adoption.
Reservoir’s team brings decades of experience working across the health system, national and state politics, government, media, patient advocacy and patient care. Since 2014, Reservoir has continued to expand its reach and expertise across advocacy, corporate communications and market readiness, particularly among innovative life science and health care brands, trade associations and non-profit organizations. In 2024, Reservoir announced an investment partnership with Periscope Equity, a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies, to help accelerate Reservoir’s growth and scale.
Founded by Elisabeth M. Oehrlein, PhD, MS, AppliedPX has built a reputation for rigorous, patient-centered research and advisory work with patient organizations, biopharmaceutical companies, trade associations and leading research organizations. The firm’s services span qualitative research and advisory boards, policy research, stakeholder engagement, trainings on collecting and using patient-centered data as well as environmental scans.
“AppliedPX is a leader in decision-grade patient research. Bringing their expertise into Reservoir means we can help clients not only engage with and advocate on behalf of patients, but also embed meaningful patient evidence across the product lifecycle.” — Robert Schooling, President and Founder, Reservoir Communications Group
“Regulators, payers and providers are all demanding evidence that reflects how patients experience innovation and how it addresses unmet needs. Joining Reservoir gives our work a broader platform — connecting patient evidence at every step of the process. Together, we can help ensure the patient is in the driver’s seat from innovation through to access.” — Elisabeth M. Oehrlein, PhD, MS, Founder and CEO, AppliedPX
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About Applied Patient Experience (AppliedPX)
Applied Patient Experience, LLC (AppliedPX) is a patient engagement and patient-centered research consultancy that advances the science of patient-focused drug development, value and health technology assessment, and real-world research. AppliedPX partners with patient organizations, non-profits, biopharmaceutical companies, trade associations, and CROs to lead patient-centered research, support patient-focused drug development, train stakeholders, and shape policy. Its proprietary Patient-Centered Evidence in Action (APx-PACE) database helps clients align with evolving regulatory expectations and strengthen patient-focused strategies. AppliedPX is headquartered in Washington, DC, with an additional office in Pittsburgh, PA. Learn more at appliedpx.com.
About Reservoir Communications Group
Reservoir Communications Group, LLC is a leading health care consultancy focused on helping clients address their most important business, advocacy, policy and reputation challenges and opportunities. Learn more at https://reservoircg.com/.
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