Great Advice Requires Depth of Knowledge

Let our experts help you confront your most important challenges.

About Us

Reservoir Communications Group exists to serve our clients by bringing the best people and ideas to bear on our clients’ most significant challenges and opportunities in the areas of advocacy, reputation, and organizational brand. We believe in the power of data to provide strategic insights as well as to sharpen tactics and create efficiency in the way we communicate.

We believe the key to success is treating each other and our clients with genuine respect and appreciation and that each opportunity we are given is a chance to do something better than it has ever been done before.

WHY CLIENTS CHOOSE RESERVOIR

DEPTH

The Reservoir team and our partners come to the table with deep knowledge of their particular communications expertise as well as depth in our clients’ industry, political and regulatory environment, and competitive landscape.

FOCUS

We focus on the things we do best and leave the rest to others. We partner with other best-in-class providers to bring integrated solutions to our clients.

INFORMATION

We are a data-driven organization, bringing the best of new technology to bear on client challenges and using data to inform decision makers and provide measurement.

INNOVATION

We go further, ask tougher questions, and come up with more innovative approaches to problems. We are always pushing to do things better than they have ever been done before.

COLLABORATION

Our culture is built on collaboration with each other, our clients, and with partners who can add meaningfully to our work. We believe the greatest insights happen when artificial barriers are removed.

Expertise

We know what we do and we do it better than anyone. We believe in data and measurement and we use the latest technology to achieve your objectives.

IT'S ALL ABOUT YOUR STORY

We are in the business of helping you tell your story—through your brand, the way you engage your stakeholders, the alliances you build, the causes you advance, and the ideas your senior leaders embrace. Telling your story well means understanding how everything fits together and having the ability to weave disparate parts into cohesive, compelling, and even beautiful narratives. We believe that the power for organizations comes in uniting these various elements and understanding how your work in each can benefit the other.

ADVOCACY AND ISSUES

Our team has been at the forefront of new approaches to embedding advocacy in every aspect of an organization. Advocacy—in the largest sense of the word—is at the center of everything we do. We help stakeholders become advocates for your business and your ideas, advance policy solutions, shape the environment for broader policy change, and create receptivity and understanding for new products and services.

We approach advocacy with decades of relationships and experience, but also with an eye toward the use of the latest technology to identify and engage allies in a sustained conversation.

ORGANIZATIONAL BRAND

We help organizations understand their DNA and build powerful brands that give fire and focus to the organization and differentiate them from their competitors.

The brand of an organization should reflect the true nature of its people, its value, and its aspirations. First and foremost it should inspire and motivate employees and provide the backdrop for the organization’s strategy.

Reservoir works with clients to help them find or rediscover the truth about their brand and brings data-driven insights about how your newly invigorated corporate brand can improve a variety of business outcomes.

REPUTATION

Our process for building reputation helps our clients leap frog their competitors by connecting them in an authentic way with the needs and wants of their most important stakeholders.

Our research process helps you understand the nature of those needs and wants and our strategic process designs ways to engage with your audience that are meaningful and effective. We deliver on our strategy with focused execution and measurable results. We ensure that your reputation strategy strengthens your brand as well as your ability to successfully advocate.

Speciality Services

  • Value Communications
  • Crisis Communications
  • Policy Communications
  • Stakeholder Engagement
  • Corporate Reputation Campaigns


Reservoir brings to the market exactly what clients need: experience, creativity, substantive depth, and the ability to construct new approaches to an organization’s most important communications and public affairs challenges.

TIM COST Former EVP, Global Corporate Affairs, PepsiCo

THE RESERVOIR POST

Jan 30

Press Release: Reservoir Communications Group Expands Public Affairs Team

Reservoir Communications Group announced that Susan Awad, Tyler Calnon and Louise Serio recently joined to support the firm's health care advocacy and media relations efforts. 

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Oct 03

Are you Making the Best Case for the Value of your Products?

One of the most difficult tasks for human beings is to agree on the worth of anything. Your masterpiece of modern art might be my eyesore, my collector’s item might be your clutter. However, perhaps nowhere is the complexity of assessing value more complicated than in health care.

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Meet Our Team

Our people come to Reservoir Communications Group because they love this work. They enjoy working together to take on our clients’ biggest challenges and most important issues and they are passionate about making a difference. We make that easy by creating an environment that sparks creativity, shuns siloes, and encourages collaboration. We want people who are the best and the brightest, with a passion for their work, and a genuine belief in the power of focused collaboration to solve problems. If you fit that mold we’d love to hear from you. Take a look at our current job opportunities - we are interested in hearing from you if a specific role is not currently open.
Managing Director
Managing Director
Managing Director

Partners

Partnership is not just a strategy we use to help our clients it is embedded in the way we do business. We believe in doing what we do best and working with others who do what they do best. Meet some of our key partners:

Decision Partners

Partners in Building Brand Success and Resilience with the Latest Advances in Behavioral, Communication and Decision Sciences

Health Impact Strategies is a boutique agency specializing in public relations, advertising, stakeholder engagement and advocacy around health issues. The agency works with public and private-sector clients to build and execute national campaigns that drive long-term awareness, engagement and behavior change. The Health Impact Strategies team has deep experience working on a range of prevention issues, including immunization advocacy across the lifespan, and has built and executed several government social marketing campaigns to change consumer health behaviors.
Audience Partners

Audience Partners provides technology, data and services to provide marketers with an addressable advertising platform for audiencecuration across four screens.

If your firm is the best at what you do and you are interested in becoming a partner please reach out to us.