Great Advice Requires Depth of Knowledge

Let our experts help you confront your most important challenges.

About Us

Reservoir Communications Group exists to serve our clients by bringing the best people and ideas to bear on our clients’ most significant challenges and opportunities in the areas of advocacy, reputation, and organizational brand. We believe in the power of data to provide strategic insights as well as to sharpen tactics and create efficiency in the way we communicate.

We believe the key to success is treating each other and our clients with genuine respect and appreciation and that each opportunity we are given is a chance to do something better than it has ever been done before.



The Reservoir team and our partners come to the table with deep knowledge of their particular communications expertise as well as depth in our clients’ industry, political and regulatory environment, and competitive landscape.


We focus on the things we do best and leave the rest to others. We partner with other best-in-class providers to bring integrated solutions to our clients.


We are a data-driven organization, bringing the best of new technology to bear on client challenges and using data to inform decision makers and provide measurement.


We go further, ask tougher questions, and come up with more innovative approaches to problems. We are always pushing to do things better than they have ever been done before.


Our culture is built on collaboration with each other, our clients, and with partners who can add meaningfully to our work. We believe the greatest insights happen when artificial barriers are removed.


We know what we do and we do it better than anyone. We believe in data and measurement and we use the latest technology to achieve your objectives.


We are in the business of helping you tell your story—through your brand, the way you engage your stakeholders, the alliances you build, the causes you advance, and the ideas your senior leaders embrace. Telling your story well means understanding how everything fits together and having the ability to weave disparate parts into cohesive, compelling, and even beautiful narratives. We believe that the power for organizations comes in uniting these various elements and understanding how your work in each can benefit the other.


Our team has been at the forefront of new approaches to embedding advocacy in every aspect of an organization. Advocacy—in the largest sense of the word—is at the center of everything we do. We help stakeholders become advocates for your business and your ideas, advance policy solutions, shape the environment for broader policy change, and create receptivity and understanding for new products and services.

We approach advocacy with decades of relationships and experience, but also with an eye toward the use of the latest technology to identify and engage allies in a sustained conversation.


We help organizations understand their DNA and build powerful brands that give fire and focus to the organization and differentiate them from their competitors.

The brand of an organization should reflect the true nature of its people, its value, and its aspirations. First and foremost it should inspire and motivate employees and provide the backdrop for the organization’s strategy.

Reservoir works with clients to help them find or rediscover the truth about their brand and brings data-driven insights about how your newly invigorated corporate brand can improve a variety of business outcomes.


Our process for building reputation helps our clients leap frog their competitors by connecting them in an authentic way with the needs and wants of their most important stakeholders.

Our research process helps you understand the nature of those needs and wants and our strategic process designs ways to engage with your audience that are meaningful and effective. We deliver on our strategy with focused execution and measurable results. We ensure that your reputation strategy strengthens your brand as well as your ability to successfully advocate.

Speciality Services

  • Value Communications
  • Crisis Communications
  • Policy Communications
  • Stakeholder Engagement
  • Corporate Reputation Campaigns
  • Research and Analytics

Reservoir brings to the market exactly what clients need: experience, creativity, substantive depth, and the ability to construct new approaches to an organization’s most important communications and public affairs challenges.

TIM COST Former EVP, Global Corporate Affairs, PepsiCo


Apr 09

Keeping Colleagues Engaged During Social Distancing

With little warning, many companies – including ours – were thrust into a remote-only working environment with the onset of COVID-19 and social distancing. While we are extremely fortunate to work from home fairly seamlessly, it has not been without its challenges.

Read Full Post
Mar 23

Working from Home: 5 Ways to Unlock Productivity and Keep Motivated

Most of us know how great it can be to have a day working from home. Commuting from your bed to your desk takes mere minutes, you can have your own freshly made food, and – perhaps best of all – you can leverage breaks to get some things done at home you wouldn’t otherwise have time to do.

Read Full Post

Meet Our Team

Our people come to Reservoir Communications Group because they love this work. They enjoy working together to take on our clients’ biggest challenges and most important issues and they are passionate about making a difference. We make that easy by creating an environment that sparks creativity, shuns siloes, and encourages collaboration. We want people who are the best and the brightest, with a passion for their work, and a genuine belief in the power of focused collaboration to solve problems. If you fit that mold we’d love to hear from you. Take a look at our current job opportunities - we are interested in hearing from you if a specific role is not currently open.
Managing Director
Managing Director
Managing Director


Partnership is not just a strategy we use to help our clients it is embedded in the way we do business. We believe in doing what we do best and working with others who do what they do best. Meet some of our key partners:

Health Impact Strategies is a boutique agency specializing in public relations, advertising, stakeholder engagement and advocacy around health issues. The agency works with public and private-sector clients to build and execute national campaigns that drive long-term awareness, engagement and behavior change. The Health Impact Strategies team has deep experience working on a range of prevention issues, including immunization advocacy across the lifespan, and has built and executed several government social marketing campaigns to change consumer health behaviors.
Audience Partners

Audience Partners provides technology, data and services to provide marketers with an addressable advertising platform for audiencecuration across four screens.

If your firm is the best at what you do and you are interested in becoming a partner please reach out to us.