Reservoir Communications Group exists to serve our clients by bringing the best people and ideas to bear on our clients’ most significant challenges and opportunities in the areas of advocacy, reputation, and organizational brand. We believe in the power of data to provide strategic insights as well as to sharpen tactics and create efficiency in the way we communicate.
We believe the key to success is treating each other and our clients with genuine respect and appreciation and that each opportunity we are given is a chance to do something better than it has ever been done before.
WHY CLIENTS CHOOSE RESERVOIR
The Reservoir team and our partners come to the table with deep knowledge of their particular communications expertise as well as depth in our clients’ industry, political and regulatory environment, and competitive landscape.
We focus on the things we do best and leave the rest to others. We partner with other best-in-class providers to bring integrated solutions to our clients.
We are a data-driven organization, bringing the best of new technology to bear on client challenges and using data to inform decision makers and provide measurement.
We go further, ask tougher questions, and come up with more innovative approaches to problems. We are always pushing to do things better than they have ever been done before.
Our culture is built on collaboration with each other, our clients, and with partners who can add meaningfully to our work. We believe the greatest insights happen when artificial barriers are removed.
We know what we do and we do it better than anyone. We believe in data and measurement and we use the latest technology to achieve your objectives.
IT'S ALL ABOUT YOUR STORY
We are in the business of helping you tell your story—through your brand, the way you engage your stakeholders, the alliances you build, the causes you advance, and the ideas your senior leaders embrace. Telling your story well means understanding how everything fits together and having the ability to weave disparate parts into cohesive, compelling, and even beautiful narratives. We believe that the power for organizations comes in uniting these various elements and understanding how your work in each can benefit the other.
ADVOCACY AND ISSUES
Our team has been at the forefront of new approaches to embedding advocacy in every aspect of an organization. Advocacy—in the largest sense of the word—is at the center of everything we do. We help stakeholders become advocates for your business and your ideas, advance policy solutions, shape the environment for broader policy change, and create receptivity and understanding for new products and services.
We approach advocacy with decades of relationships and experience, but also with an eye toward the use of the latest technology to identify and engage allies in a sustained conversation.
We help organizations understand their DNA and build powerful brands that give fire and focus to the organization and differentiate them from their competitors.
The brand of an organization should reflect the true nature of its people, its value, and its aspirations. First and foremost it should inspire and motivate employees and provide the backdrop for the organization’s strategy.
Reservoir works with clients to help them find or rediscover the truth about their brand and brings data-driven insights about how your newly invigorated corporate brand can improve a variety of business outcomes.
Our process for building reputation helps our clients leap frog their competitors by connecting them in an authentic way with the needs and wants of their most important stakeholders.
Our research process helps you understand the nature of those needs and wants and our strategic process designs ways to engage with your audience that are meaningful and effective. We deliver on our strategy with focused execution and measurable results. We ensure that your reputation strategy strengthens your brand as well as your ability to successfully advocate.
- Value Communications
- Crisis Communications
- Policy Communications
- Stakeholder Engagement
- Corporate Reputation Campaigns
- Research and Analytics
This piece originally appeared in the October 2019 edition of O'Dwyers Magazine.Read Full Post
As children, many of us learned the nursery rhyme, “Sticks and stones may break my bones, but words will never harm me.” Unfortunately, most of us also learned the painful lesson that this convenient playground comeback isn’t really true.Read Full Post
Meet Our TeamOur people come to Reservoir Communications Group because they love this work. They enjoy working together to take on our clients’ biggest challenges and most important issues and they are passionate about making a difference. We make that easy by creating an environment that sparks creativity, shuns siloes, and encourages collaboration. We want people who are the best and the brightest, with a passion for their work, and a genuine belief in the power of focused collaboration to solve problems. If you fit that mold we’d love to hear from you. Take a look at our current job opportunities - we are interested in hearing from you if a specific role is not currently open.
Audience Partners provides technology, data and services to provide marketers with an addressable advertising platform for audiencecuration across four screens.