Reservoir has acquired AppliedPX, expanding our patient advocacy, engagement, and patient-centered evidence capabilities.
Together, we help clients move from patient insight to decision impact. Read More

Putting Patients At The Center Of The Value Equation

Value is the defining topic in health care, but do we really know what patients consider valuable? At the most basic level, value is a calculation that weighs benefits against costs. We all make these mental value calculations daily on dozens of topics (e.g., buying branded vs. off-brand paper towels or deciding if a new […]