Valuing Corporate Reputation
In my experience, senior executives can be skeptical of corporate reputation campaigns because they are often unlike any other initiative within the company. However, the tough questions asked by the C-suite can be used to the advantage of corporate communications practitioners, helping to frame their thinking about such campaigns and the possible outcomes. Here are […]
Welcome!
This is the inaugural issue of The Reservoir Post. In coming issues, this blog will feature insights from the Reservoir team and our partners. This first post is dedicated simply to introducing Reservoir and our mission. I founded Reservoir Communications Group because I believe that corporate communications are often too fragmented and that clients would benefit […]
Can Work Make You Happy?
We like to ask “deep” questions at Reservoir. So it’s appropriate that one of our first posts asks what may be one of the most important questions for employees and employers. After all, we each spend the majority of our waking lives sitting (or standing in my case) at our desk. What does it all […]
How A Potato Can Help Us Understand Risk Communications
Gordon Butte Recently, there have been news reports of a new genetically-modified potato known as the “Innate” potato – so named because it borrows genes that occur naturally in the potato and uses them to modify traits of the potato. In this case the modification produces a potato more resistant to bruising and with less […]
Are You Relevant?
Recently, in advising a client, I realized that the client had perfectly good arguments and perfectly logical communications about why what they were doing was valuable, ethical, useful, etc.; however, after talking it through we realized that the problem was that while all their arguments may be true, nobody really cared. It’s a stunning realization for […]
A New Venture For Collaborative Solutions
What do you get when you put representatives from more than 30 of the nation’s leading patient-focused health organizations, companies and government agencies in a room, amidst a sea of sometimes-competing priorities that are specific to each of those organizations? Cacophony? Stalemate? Not at all, at least not during the National Consumers League’s (NCL) inaugural Health Advisory […]
Health Advocates Shift From Endless Scenario Planning To Sighs Of Relief With King V. Burwell Decision
The King v. Burwell Supreme Court decision – announced Thursday 6 to 3 in favor of Burwell and the Affordable Care Act (ACA) subsidies – ends the long waiting, wondering and scenario-planning period for health advocates representing patients nationwide. The outcome of the case, which had the potential to destroy the centerpiece of the ACA […]
Collaborative Work Spaces – A Pr Convert
Trading in my nice-sized office, complete with furniture, two desks, and…well…privacy, for a shared workspace didn’t exactly make in it onto my “must have” list in my new job negotiations. But after just days at my new office digs, I have to admit that I’m a convert. When hearing of companies that moved to a […]
