New Research Pinpoints Gaps In Personalized Medicine Delivery
Personalized medicine targets treatments to patients based on their individual genetic make-up. The field has exploded in the last two decades but many patients are still not benefitting. This week an important new study in JCO Precision Oncology quantifies – for the first time –where patients are being lost on the journey from diagnosis to treatment. The […]
Talking Hispanic Health With Aimée Thorne-thomsen: Facing Challenges & Creating Opportunities
Aimée Thorne-Thomsen is a longtime community organizer and reproductive justice advocate whose work is focused on building power with and for women and girls, communities of color, immigrants, youth, and LGBTQ people. As founder of Guerrera Strategies, she helps corporate and nonprofit leaders move beyond the rhetoric of diversity, equity and inclusion, and aids them […]
Reservoir Communications Group Adds Kristen Mccaughan, Expanding Firm’s Corporate Communications And Media Expertise
Washington, DC – Reservoir Communications Group has welcomed three new members to its team, including Kristen McCaughan, an Emmy-award winning communications executive with more than 20 years of experience, who joins the firm’s senior team as a Director. Kristen comes to Reservoir from McGinn and Company, where she advised clients on communications strategy, led high-profile communications campaigns, […]
The Signal And The Noise: Creating An Environment Where Advocacy Thrives
“When the whole world is silent, even one voice becomes powerful.” ~ Malala Yousafzai Washington, D.C. and the broader political, policy and media environs are not what anyone would describe as “silent” and tranquil (although silence could describe the response to some issues), and it can be difficult to break through the din. While a […]
Get Ready To Be Inundated With Campaign Ads: Here’s What You Need To Know To Stand Out In The Noise
Labor Day weekend not only marks the end of summer and return to school – it’s also the unofficial start to the political ad season. With the midterm elections less than 2 months away, campaigns will be in the final sprint to make their case and get out the vote – on the airways, on […]
Confronting Misinformation And Disinformation In Health Care: Where Do We Go From Here?
Reservoir Communications Group recently assembled the diverse experts and seasoned strategic partners of the Reservoir Advocacy & Alliance Network (RAAN) to discuss the negative impacts of misinformation and disinformation in the health care space – and what we can do to address it. While both misinformation and disinformation can deceive audiences with false information that is widely […]
Reservoir Communications Group Adds Courtney Tyne To Senior Team, Deepening Pricing, Access And Reimbursement Expertise
Jul 18By: Liz Irons Washington, DC – Reservoir Communications Group recently welcomed five new members to its team, including Courtney Tyne, who joins the firm’s senior team as a Managing Director with more than 15 years of experience in health policy and public affairs, focused on cost of care issues and health care access communications. Courtney’s […]
A 360-degree Perspective: The Reservoir Advocacy And Alliance Network
Alliance development and advocacy, from our perspective, is not a one-person job. It takes a village, and in our case, that village includes a network of strategic advisors we call the Reservoir Advocacy Alliance Network (RAAN). The network includes a cadre of leading experts with deep expertise in health advocacy and strategic communications targeted to […]
Talking Health Equity With Dr. Richard Allen Williams, Founder Of The Association Of Black Cardiologists
The COVID-19 pandemic, coupled with our nation’s legacy of structural racism, has only exacerbated the poor health care access and outcomes Black and Brown communities experience in our system. Recent data from the Centers for Disease Control and Prevention shows a major difference in the risk of infection, hospitalization and death by race. Native Americans are over […]
Working To Bridge The Knowledge Gap In Women’s Health
“We need to protect women with research not from research.” I was struck by these words at the recent Society for Women’s Health Research annual Awards Gala during remarks from Dr. Diana W. Bianchi, director of the Eunice Kennedy Shriver National Institute of Child Health and Human Development at the National Institutes of Health. I believe this sentiment struck […]
