Dec 05

Employer Perspectives on Health Care Value Webinar: Three Key Learnings from Reservoir Communications Group’s First Webinar

By: Shawn Gremminger and Courtney Tyne

When it comes to providing high-value care, employers face a difficult challenge: balancing the needs and desires of their employees with the business interest in containing costs, while meeting the mandates of regulatory authorities. However, despite literally “paying the bills” for the health… Read Full Post

Nov 11

Election Day 2022: Our Top 5 Public Affairs Take Aways

By: Courtney Tyne and Mallory Ward

Ballots are still being counted, but it looks increasingly likely that we will once again have a divided government leading to legislative gridlock. In turn, Congress will exercise its oversight responsibility and the Administration will look for opportunities to regulate through agencies and… Read Full Post

Nov 10

It’s Time for a Precision Medicine Paradigm Shift

By: Kira Finkel, MSPH

We recently highlighted a new landmark publication from JCO Precision Oncology which explores the clinical practice gaps limiting patient access to targeted treatments. The study focused on advanced non-small cell lung cancer (aNSCLC) because this disease provides significant opportunities for the… Read Full Post

Nov 02

New Research Pinpoints Gaps in Personalized Medicine Delivery

By: Gretta Stone

Personalized medicine targets treatments to patients based on their individual genetic make-up. The field has exploded in the last two decades but many patients are still not benefitting. This week an important new study in JCO Precision Oncology quantifies – for the first time –where patients are… Read Full Post

Sep 21

Reservoir Communications Group Adds Kristen McCaughan, Expanding Firm’s Corporate Communications and Media Expertise

By: Liz Irons

Washington, DC – Reservoir Communications Group has welcomed three new members to its team, including Kristen McCaughan, an Emmy-award winning communications executive with more than 20 years of experience, who joins the firm’s senior team as a Director. Kristen comes to Reservoir from McGinn and… Read Full Post

Sep 19

The Signal and the Noise: Creating An Environment Where Advocacy Thrives

By: Laurie Labuda

“When the whole world is silent, even one voice becomes powerful.” ~ Malala Yousafzai Washington, D.C. and the broader political, policy and media environs are not what anyone would describe as “silent” and tranquil (although silence could describe the response to some issues), and it can be… Read Full Post

Aug 29

Get Ready to Be Inundated with Campaign Ads: Here’s What You Need to Know to Stand Out in the Noise

By: Mallory Ward

Labor Day weekend not only marks the end of summer and return to school – it’s also the unofficial start to the political ad season. With the midterm elections less than 2 months away, campaigns will be in the final sprint to make their case and get out the vote – on the airways, on your screens,… Read Full Post

Jul 18

Reservoir Communications Group adds Courtney Tyne to Senior Team, Deepening Pricing, Access and Reimbursement Expertise

By: Liz Irons

Washington, DC – Reservoir Communications Group recently welcomed five new members to its team, including Courtney Tyne, who joins the firm’s senior team as a Managing Director with more than 15 years of experience in health policy and public affairs, focused on cost of care issues and health care… Read Full Post

May 10

Working To Bridge The Knowledge Gap in Women’s Health

By: Gretta Stone

“We need to protect women with research not from research.” I was struck by these words at the recent Society for Women’s Health Research annual Awards Gala during remarks from Dr. Diana W. Bianchi, director of the Eunice Kennedy Shriver National Institute of Child Health and Human Development at… Read Full Post

Mar 31

Moderator Strategies for Virtual Meeting Success

By: Lee Lynch

Over the past two years, many of us have relied on virtual meetings to keep business moving forward. Without Microsoft Teams, Zoom, GoToMeeting and other platforms, we might not have seen each other’s faces throughout most of this long and continuing pandemic. And while the business community,… Read Full Post