Oct 03

The (Often) Underappreciated Workhorses of Washington: Trade Groups

By: Molly Millerwise Meiners

You can’t swing a dead cat in Washington, D.C. without hitting a trade association or someone who works for one. With nearly 8,000 national trade associations in the United States—2,000 of which are headquartered Inside the Beltway—nearly every industry and business in America has someone looking… Read Full Post

Sep 02

How to Address Corporate Brand and Reputation with Policymakers

By: Robert Schooling

Most major corporations have well-developed brands—both corporate and product—that are the result of deliberate strategy, thoughtful research and a significant investment. However, most companies have a blind spot when it comes to how policymakers think about their corporate brand and reputation.… Read Full Post

Jan 06

The Year of the Millennial

By: Molly Millerwise Meiners

Was 2015 the year of the Millennial? It may be hard to argue otherwise. We heard the voices of Millennials reflected throughout consumer pitches, news stories, brand campaigns and political battles. Think tanks studied them, corporate America tried to woo them, and political candidates did their… Read Full Post

Dec 08

Valuing Corporate Reputation

By: Robert Schooling

In my experience, senior executives can be skeptical of corporate reputation campaigns because they are often unlike any other initiative within the company. However, the tough questions asked by the C-suite can be used to the advantage of corporate communications practitioners, helping to frame… Read Full Post

Oct 28

Effective Response Planning Before the Fog of (Cyber) War

By: Molly Millerwise Meiners

Another day, another cyber hack. As the names of humongous, household companies are splashed across the news after falling victim to cyber-attacks, we become more jaded to the fact that breaches are going to happen and personal data will be spilled. But this general complacency doesn’t mean… Read Full Post

Collaborative Work Spaces – A PR Convert

By: Molly Millerwise Meiners

Trading in my nice-sized office, complete with furniture, two desks, and…well…privacy, for a shared workspace didn’t exactly make in it onto my "must have” list in my new job negotiations. But after just days at my new office digs, I have to admit that I’m a convert.  When hearing of companies that… Read Full Post

Health Advocates Shift from Endless Scenario Planning to Sighs of Relief with King v. Burwell Decision

By: Lee Lynch

The King v. Burwell Supreme Court decision – announced Thursday 6 to 3 in favor of Burwell and the Affordable Care Act (ACA) subsidies – ends the long waiting, wondering and scenario-planning period for health advocates representing patients nationwide. The outcome of the case, which had the… Read Full Post

A New Venture for Collaborative Solutions

By: Lee Lynch

What do you get when you put representatives from more than 30 of the nation’s leading patient-focused health organizations, companies and government agencies in a room, amidst a sea of sometimes-competing priorities that are specific to each of those organizations? Cacophony? Stalemate? Not at all… Read Full Post

Are You Relevant?

By: Robert Schooling

Recently, in advising a client, I realized that the client had perfectly good arguments and perfectly logical communications about why what they were doing was valuable, ethical, useful, etc.; however, after talking it through we realized that the problem was that while all their arguments may be… Read Full Post

How a Potato Can Help Us Understand Risk Communications

By: Robert Schooling

Recently, there have been news reports of a new genetically-modified potato known as the “Innate” potato – so named because it borrows genes that occur naturally in the potato and uses them to modify traits of the potato. In this case the modification produces a potato more resistant to bruising… Read Full Post