Oct 28

Effective Response Planning Before the Fog of (Cyber) War

By: Molly Millerwise Meiners

Another day, another cyber hack. As the names of humongous, household companies are splashed across the news after falling victim to cyber-attacks, we become more jaded to the fact that breaches are going to happen and personal data will be spilled. But this general complacency doesn’t mean… Read Full Post

Collaborative Work Spaces – A PR Convert

By: Molly Millerwise Meiners

Trading in my nice-sized office, complete with furniture, two desks, and…well…privacy, for a shared workspace didn’t exactly make in it onto my "must have” list in my new job negotiations. But after just days at my new office digs, I have to admit that I’m a convert.  When hearing of companies that… Read Full Post

Health Advocates Shift from Endless Scenario Planning to Sighs of Relief with King v. Burwell Decision

By: Lee Lynch

The King v. Burwell Supreme Court decision – announced Thursday 6 to 3 in favor of Burwell and the Affordable Care Act (ACA) subsidies – ends the long waiting, wondering and scenario-planning period for health advocates representing patients nationwide. The outcome of the case, which had the… Read Full Post

A New Venture for Collaborative Solutions

By: Lee Lynch

What do you get when you put representatives from more than 30 of the nation’s leading patient-focused health organizations, companies and government agencies in a room, amidst a sea of sometimes-competing priorities that are specific to each of those organizations? Cacophony? Stalemate? Not at all… Read Full Post

Are You Relevant?

By: Robert Schooling

Recently, in advising a client, I realized that the client had perfectly good arguments and perfectly logical communications about why what they were doing was valuable, ethical, useful, etc.; however, after talking it through we realized that the problem was that while all their arguments may be… Read Full Post

How a Potato Can Help Us Understand Risk Communications

By: Robert Schooling

Recently, there have been news reports of a new genetically-modified potato known as the “Innate” potato – so named because it borrows genes that occur naturally in the potato and uses them to modify traits of the potato. In this case the modification produces a potato more resistant to bruising… Read Full Post

Can Work Make You Happy?

By: Robert Schooling

We like to ask “deep” questions at Reservoir. So it’s appropriate that one of our first posts asks what may be one of the most important questions for employees and employers. After all, we each spend the majority of our waking lives sitting (or standing in my case) at our desk. What does it all… Read Full Post

Welcome!

By: Robert Schooling

This is the inaugural issue of The Reservoir Post. In coming issues, this blog will feature insights from the Reservoir team and our partners. This first post is dedicated simply to introducing Reservoir and our mission. I founded Reservoir Communications Group because I believe that corporate… Read Full Post