The Reservoir Post
The Real Story
By: Marilyn FancherIf there’s a concept that is consistently used - and perhaps over-used - in communications, advocacy campaigns and advertising, it’s storytelling. Top agency creatives, Fortune 500 chief marketing officers and corporate communications leaders extoll the importance of storytelling in effective brand… Read Full Post
Advocacy in the Age of COVID-19
By: Lee LynchCoronavirus has turned the world upside to down over the past three months, and advocacy organizations have been along for the devastating ride. I spent time talking with various national patient and consumer advocates about the impact the virus is having on their organizations, constituents and… Read Full Post
Health is Wealth
By: Robert SchoolingThe global human tragedy that is COVID-19 has made all of us more grateful for and more focused on our individual health, but it has also brought home one indisputable fact: health is quite literally wealth on a societal scale. We read the daily reports that the more economically vulnerable among… Read Full Post
Keeping Colleagues Engaged During Social Distancing
By: Megan TuckerWith little warning, many companies – including ours – were thrust into a remote-only working environment with the onset of COVID-19 and social distancing. While we are extremely fortunate to work from home fairly seamlessly, it has not been without its challenges. And among those challenges has… Read Full Post
Working from Home: 5 Ways to Unlock Productivity and Keep Motivated
By: Lauren Lindemann and Greg JarvisMost of us know how great it can be to have a day working from home. Commuting from your bed to your desk takes mere minutes, you can have your own freshly made food, and – perhaps best of all – you can leverage breaks to get some things done at home you wouldn’t otherwise have time to do. A recent… Read Full Post
My Advice to Recent College Grads? Go Work on a Losing Political Campaign.
By: Mallory WardWhen giving advice to people early in their career, I often say to go work on a losing political campaign. This is often met with surprise. Isn’t the point winning? But there is so much to learn from working for the underdog on a scrappy campaign that doesn’t have the resources or talent of their… Read Full Post
Will 2020 Be The Golden Age of Price Transparency?
By: Clare KrusingThe push to greater transparency across the health system hit the fast-track at the end of 2019 with the Trump Administration unveiling its latest proposal that would require greater disclosure of negotiated prices between health plans and hospitals. While the Administration’s plan represents a… Read Full Post
How to Persuade with Paid Media
By: Erin HardenPaid media has been in the news a lot lately, from Twitter announcing they’ll no longer allow political and issue advertising to Netflix’s documentary, “The Great Hack” providing an in-depth view of how data was used in the 2016 election to influence voters through social media and most recently,… Read Full Post
Feedback: It's Not So Scary
By: Megan TuckerA driver honks during the morning commute. A toddler spits out a home-cooked meal. A stranger’s face lights up with a huge smile after you hand him the credit card he dropped. We get feedback all the time, so why can feedback in the workplace be so intimidating? I had the pleasure of attending a… Read Full Post
What’s driving your company culture?
By: Louise SerioIn the last decade, some of the largest and most successful companies have engaged in an employee perks arms race. Apple* holds regular beer bashes for their employees, complete with free drinks, food and live music. Dropbox hires chefs from Michelin-starred restaurants to serve food in its free… Read Full Post