Reservoir Communications Group Adds Lauren Cohen and Allison DeBattista, Expanding Firm’s Existing Expertise In Corporate Communications & Advocacy
Washington, DC – Reservoir Communications Group recently welcomed five new team members, including Lauren Cohen as Senior Vice President and Allison DeBattista as Vice President. Their distinct backgrounds in corporate communications and advocacy expand the firm’s existing expertise in these areas. Lauren joins Reservoir as a Senior Vice President following her most recent role at Mission […]
Reservoir Communications Group Launches New Advisory Board of Leading Health Experts
Washington, DC – Reservoir Communications Group today announced the formation of its new advisory board, bringing together leading experts in health policy, strategic communications, and commercial strategy. Robert Schooling, founder and President of Reservoir said, “Our advisory board is composed of some of the most experienced and respected voices in health care. We look forward to […]
Valuing Your Reputation
Value is one of the most widely used terms in health care and yet it is something that companies rarely associate with their reputation. Reservoir recently built a new reputation framework (Reservoir Value GPS) predicated on value that measures how various stakeholders assess value. The model can be applied to an enterprise, a franchise or […]
ASCO 2024: 3 Key Takeaways For Biopharma Companies
The American Society of Clinical Oncology wrapped its 2024 Annual Meeting earlier this month. This 40,000+ attendee event is the forum for oncology stakeholders to discuss research, practice, quality of care, technology and policy, all with an eye toward the future of oncology care. What can companies looking to bring new and transformative treatments to […]
Advocacy In The Modern Media Era: Redefining The Landscape
The digital revolution has shifted the way we consume information, giving us instantaneous access to real-time developments happening near and far, right at our fingertips. Simultaneously, we’ve become increasingly divided when it comes to who we trust and where we get our news. With the election season in full swing, it’s important to understand how […]
The Path To Policy? Building Bridges From Main Street To Capitol Hill
In a world where politics and politicians seem more polarizing than ever, finding common ground between both sides of the aisle can feel impossible. With a slew of competing policy priorities and slow-to-move legislative and regulatory processes, it can often feel like we’re screaming into the void — especially as communicators trying to move the needle. Politics has recently […]
Reservoir Communications Group Adds Gina Comottor, Expanding Firm’s Prowess In Strategic Communications & Corporate Affairs
Washington, DC – Reservoir Communications Group recently welcomed five new team members, including Gina Comottor as Vice President. Their unique backgrounds in public affairs, corporate communications, advocacy, and health policy reflect the firm’s commitment to continuing to build on its strengths in these areas. Gina joins Reservoir as a Vice President following her most recent role as […]
The Women’s Health Moment
At Reservoir we often work on women’s health issues and we know all too well that being a women’s health advocate can be an exercise in frustration. Why does it often take ten years for women to be diagnosed with endometriosis when 1 in 10 women have the condition? Why are the symptoms of heart attack so often missed in women […]
Moving From Data Disparities To Data Equity
National Minority Health Month provides a timely reminder for public health and industry leaders to reflect on strategies for reducing disparities and improving the health outcomes of marginalized communities. There is a clear consensus that access to care, income and wealth gaps, education, environmental factors and social and community context (including racism and discrimination) influence health disparities across […]
The Most Important Question In Health Care: What Do Patients Value?
In our work, we often find ourselves asking the question: “What do patients value?” The answer may seem obvious – patients value products and services in health care that make them healthier. Of course, this is true, to a degree. It is like saying that homebuyers value houses that provide shelter and don’t fall down. […]
