Will Silicon Valley Save Health Care?
It seems like everywhere you look technology players are looking to disrupt the status quo in health care. Microsoft, Google, Apple, and even Uber have all made big investments in health care. Major health care players, like UnitedHealth Group and their Optum unit are making massive investments in better data and artificial intelligence to help […]
Who Is Leading On Medicare Advantage?
We recently wrote about the results of our survey of health policy leaders and who they saw as leading influence on value-based payment for pharmaceuticals. In that same survey, we also looked at which groups and individuals health policy leaders think are leading on Medicare Advantage – the increasingly popular health program for seniors. Our […]
Who Is Leading On Value-based Payment For Pharmaceuticals?
Value-based payment in pharmaceuticals is a hot topic in health policy these days. We thought it would be good to understand who is most influential in shaping policy and opinion on the topic and why. Fortunately, we talk routinely with the national thought leaders whose opinions matter, so we asked them what they thought. Reservoir […]
The (often) Underappreciated Workhorses Of Washington: Trade Groups
You can’t swing a dead cat in Washington, D.C. without hitting a trade association or someone who works for one. With nearly 8,000 national trade associations in the United States—2,000 of which are headquartered Inside the Beltway—nearly every industry and business in America has someone looking out for their best policy interests with lawmakers and […]
How To Address Corporate Brand And Reputation With Policymakers
Most major corporations have well-developed brands—both corporate and product—that are the result of deliberate strategy, thoughtful research and a significant investment. However, most companies have a blind spot when it comes to how policymakers think about their corporate brand and reputation. They often think of policymakers as consumers, assuming what piques the interests of other […]
The Year Of The Millennial
Was 2015 the year of the Millennial? It may be hard to argue otherwise. We heard the voices of Millennials reflected throughout consumer pitches, news stories, brand campaigns and political battles. Think tanks studied them, corporate America tried to woo them, and political candidates did their best to understand them. And since they don’t seem […]
Valuing Corporate Reputation
In my experience, senior executives can be skeptical of corporate reputation campaigns because they are often unlike any other initiative within the company. However, the tough questions asked by the C-suite can be used to the advantage of corporate communications practitioners, helping to frame their thinking about such campaigns and the possible outcomes. Here are […]
Welcome!
This is the inaugural issue of The Reservoir Post. In coming issues, this blog will feature insights from the Reservoir team and our partners. This first post is dedicated simply to introducing Reservoir and our mission. I founded Reservoir Communications Group because I believe that corporate communications are often too fragmented and that clients would benefit […]
Can Work Make You Happy?
We like to ask “deep” questions at Reservoir. So it’s appropriate that one of our first posts asks what may be one of the most important questions for employees and employers. After all, we each spend the majority of our waking lives sitting (or standing in my case) at our desk. What does it all […]
How A Potato Can Help Us Understand Risk Communications
Gordon Butte Recently, there have been news reports of a new genetically-modified potato known as the “Innate” potato – so named because it borrows genes that occur naturally in the potato and uses them to modify traits of the potato. In this case the modification produces a potato more resistant to bruising and with less […]
