Championing Women’s Health: Insights From Millicent Gorham, Ceo Of Awhp

With nearly half of American women forgoing critical preventive care services post-pandemic, May’s National Women’s Health Month serves as a call to action for policymakers, advocates, and health care providers to come together and advance collaborative policies prioritizing the well-being of all women and girls, ensuring equal access to health care and life-saving preventive measures. […]

Life At Reservoir: Starting A Rewarding Career

Less than a year ago, I was unsure about what the future held. Only two things were certain: I would be graduating from college soon, and I had secured an internship with Reservoir Communications Group for my final semester. My internship was a chance to gain valuable professional experiences and explore a potential career path, […]

Celebrating The Leaders Advancing Women’s Health

Last night we celebrated the 33rd annual Society for Women’s Health Research (SWHR) awards dinner and I came away so inspired. This powerhouse of an organization is a big reason why we have offices on women’s health in the major federal agencies and why so many more women are included in clinical trials than they […]

Can We Have Value Without Equity? Key Takeaways From Our Expert Webinar

Access to health care has increasingly been determined through some form of value assessment. However, frequently these assessments do not systematically or completely account for equity. In fact, conversations around value and equity have traditionally remained siloed, resulting in hardcoding of inequity in our current assessment models. Recently, Reservoir Communications Group convened a webinar with […]

Reflections On Community Health Care In Guatemala

For the past five years I have traveled to Guatemala to volunteer with Mayanza, a not-for-profit organization providing health education to school-aged children and mothers in Santiago Atitlán. When I started this effort, it was for me – to get away from my laptop, utilize my skills as a clinician and provide care to others; but now, I […]

Reservoir Communications Group Expands Senior Team, Bolstering The Firm’s Research, Strategic Communications, And Media Capabilities

Washington, DC – Reservoir Communications Group has welcomed five new members to its team, including Chrystine Zacherau as a Senior Vice President, and Lauren Kotwicki and Grace Montgomery as Vice Presidents. Their unique backgrounds, including clinical and issue expertise and rapid-response communications, deepen the firm’s broad prowess in health care strategic communications and public affairs. Chrystine comes […]

Employer Perspectives On Health Care Value Webinar: Three Key Learnings From Reservoir Communications Group’s First Webinar

When it comes to providing high-value care, employers face a difficult challenge: balancing the needs and desires of their employees with the business interest in containing costs, while meeting the mandates of regulatory authorities. However, despite literally “paying the bills” for the health care of over 180 million people, employer voices are not always front […]

Election Day 2022: Our Top 5 Public Affairs Take Aways

Ballots are still being counted, but it looks increasingly likely that we will once again have a divided government leading to legislative gridlock. In turn, Congress will exercise its oversight responsibility and the Administration will look for opportunities to regulate through agencies and Executive Orders. Through all of this, it’s important to remember that while […]

It’s Time For A Precision Medicine Paradigm Shift

We recently highlighted a new landmark publication from JCO Precision Oncology which explores the clinical practice gaps limiting patient access to targeted treatments. The study focused on advanced non-small cell lung cancer (aNSCLC) because this disease provides significant opportunities for the deployment of personalized medicine strategies, with 70% of patients expressing an actionable mutation potentially amenable to available targeted therapies. The […]

New Research Pinpoints Gaps In Personalized Medicine Delivery

Personalized medicine targets treatments to patients based on their individual genetic make-up. The field has exploded in the last two decades but many patients are still not benefitting. This week an important new study in JCO Precision Oncology quantifies – for the first time –where patients are being lost on the journey from diagnosis to treatment. The […]