Reservoir Communications Group Expands Senior Team, Bolstering The Firm’s Research, Strategic Communications, And Media Capabilities
Washington, DC – Reservoir Communications Group has welcomed five new members to its team, including Chrystine Zacherau as a Senior Vice President, and Lauren Kotwicki and Grace Montgomery as Vice Presidents. Their unique backgrounds, including clinical and issue expertise and rapid-response communications, deepen the firm’s broad prowess in health care strategic communications and public affairs. Chrystine comes […]
Employer Perspectives On Health Care Value Webinar: Three Key Learnings From Reservoir Communications Group’s First Webinar
When it comes to providing high-value care, employers face a difficult challenge: balancing the needs and desires of their employees with the business interest in containing costs, while meeting the mandates of regulatory authorities. However, despite literally “paying the bills” for the health care of over 180 million people, employer voices are not always front […]
Election Day 2022: Our Top 5 Public Affairs Take Aways
Ballots are still being counted, but it looks increasingly likely that we will once again have a divided government leading to legislative gridlock. In turn, Congress will exercise its oversight responsibility and the Administration will look for opportunities to regulate through agencies and Executive Orders. Through all of this, it’s important to remember that while […]
It’s Time For A Precision Medicine Paradigm Shift
We recently highlighted a new landmark publication from JCO Precision Oncology which explores the clinical practice gaps limiting patient access to targeted treatments. The study focused on advanced non-small cell lung cancer (aNSCLC) because this disease provides significant opportunities for the deployment of personalized medicine strategies, with 70% of patients expressing an actionable mutation potentially amenable to available targeted therapies. The […]
New Research Pinpoints Gaps In Personalized Medicine Delivery
Personalized medicine targets treatments to patients based on their individual genetic make-up. The field has exploded in the last two decades but many patients are still not benefitting. This week an important new study in JCO Precision Oncology quantifies – for the first time –where patients are being lost on the journey from diagnosis to treatment. The […]
Reservoir Communications Group Adds Kristen Mccaughan, Expanding Firm’s Corporate Communications And Media Expertise
Washington, DC – Reservoir Communications Group has welcomed three new members to its team, including Kristen McCaughan, an Emmy-award winning communications executive with more than 20 years of experience, who joins the firm’s senior team as a Director. Kristen comes to Reservoir from McGinn and Company, where she advised clients on communications strategy, led high-profile communications campaigns, […]
The Signal And The Noise: Creating An Environment Where Advocacy Thrives
“When the whole world is silent, even one voice becomes powerful.” ~ Malala Yousafzai Washington, D.C. and the broader political, policy and media environs are not what anyone would describe as “silent” and tranquil (although silence could describe the response to some issues), and it can be difficult to break through the din. While a […]
Get Ready To Be Inundated With Campaign Ads: Here’s What You Need To Know To Stand Out In The Noise
Labor Day weekend not only marks the end of summer and return to school – it’s also the unofficial start to the political ad season. With the midterm elections less than 2 months away, campaigns will be in the final sprint to make their case and get out the vote – on the airways, on […]
Reservoir Communications Group Adds Courtney Tyne To Senior Team, Deepening Pricing, Access And Reimbursement Expertise
Jul 18By: Liz Irons Washington, DC – Reservoir Communications Group recently welcomed five new members to its team, including Courtney Tyne, who joins the firm’s senior team as a Managing Director with more than 15 years of experience in health policy and public affairs, focused on cost of care issues and health care access communications. Courtney’s […]
Working To Bridge The Knowledge Gap In Women’s Health
“We need to protect women with research not from research.” I was struck by these words at the recent Society for Women’s Health Research annual Awards Gala during remarks from Dr. Diana W. Bianchi, director of the Eunice Kennedy Shriver National Institute of Child Health and Human Development at the National Institutes of Health. I believe this sentiment struck […]
