A (virtual) Retreat Like No Other
Just a few weeks ago, my colleagues and I participated in our annual retreat – though this year, admittedly, looked a bit different than in years past. Instead of gathering in a hotel conference room, we spent the day over Zoom discussing opportunities to strengthen and grow the company in the coming year. While many […]
Reservoir Communications Group Expands Senior Talent With New Hires
Washington, D.C. – Reservoir Communications Group recently expanded its senior team with the addition of senior advisor Dr. Nina Hill and director Jennifer Sherman. Their diverse backgrounds broaden and deepen the firm’s already robust expertise in health care public affairs and strengthen the counsel provided to clients in the areas of brand strategy, reputation and […]
Understanding Your Audience Is More Important Than Ever
Reaching your audience with the right message has never been simple. But today, companies face even more challenges getting attention for the issues they care about and advocating for positions that will help the people they serve. Amid the current pandemic, communications channels are increasingly crowded, and stakeholders have even more distractions pulling them away. […]
Diversity, Inclusion And Equity At Reservoir
Few of us who lived through these times will ever forget the names of those whose lives were taken from them. Ahmaud Arbery, Breonna Taylor and George Floyd, among many others, have sparked a needed focus and dialogue on racism that reaches into every corner of our society. Part of that dialogue is around diversity […]
What Training For A Cancelled Triathlon Teaches Us About Strategic Communications
This year, I set out to train for my first triathlon. Unfortunately, with the onset of COVID-19, my plans are temporarily on pause until it becomes safe to race. At first, returning back to “normal” seemed to be within arm’s reach – a month of lockdown slowly crept into three, and pool closures meant my […]
Press Release: Reservoir Communications Group Adds Elan Schnitzer To Senior Team, Expands Health Care, Public Affairs Expertise With New Hires
Washington, D.C. – Reservoir Communications Group recently added six new members to its growing team, including Elan Schnitzer, who joins the firm’s senior team to help lead health care advocacy and education campaigns across Reservoir’s non-profit and corporate clients. Reservoir Communications Group is a leading communications and public affairs firm bringing together the best people […]
Bridging The Policy-communications Divide
When I came to Reservoir Communications Group last year after a decade-and-a-half working in health policy people would often say “I heard you went to a PR firm.” While this is technically true I get the sense that some perceive it as a bigger jump than it actually was. I can understand the disconnect: the […]
The Real Story
If there’s a concept that is consistently used – and perhaps over-used – in communications, advocacy campaigns and advertising, it’s storytelling. Top agency creatives, Fortune 500 chief marketing officers and corporate communications leaders extoll the importance of storytelling in effective brand narratives. Communications professionals are natural storytellers. But how do we define storytelling exactly? Is […]
Advocacy In The Age Of Covid-19
Coronavirus has turned the world upside to down over the past three months, and advocacy organizations have been along for the devastating ride. I spent time talking with various national patient and consumer advocates about the impact the virus is having on their organizations, constituents and advocacy efforts. The lockdown and shelter-in-place orders issued in […]
Health Is Wealth
The global human tragedy that is COVID-19 has made all of us more grateful for and more focused on our individual health, but it has also brought home one indisputable fact: health is quite literally wealth on a societal scale. We read the daily reports that the more economically vulnerable among us are more likely […]
