Trending Now: Tiktok And Healthcare Communications
If you aren’t familiar with TikTok by now, you should be. The social platform was the most downloaded app in 2020, boasting 850 million monthly active users. While TikTok is most popular among younger generations, the platform isn’t just for kids – 18-to-24-year-olds make up just 42% of its users, and the Wall Street Journal even recently profiled a […]
The Next Challenge For Healthcare Communications: One-time Cell And Gene Therapies
The COVID-19 pandemic has demonstrated the dire consequences of what can happen when systems, policy and society do not keep pace with the new challenges, scientific advancements, and broader trends shaping the healthcare landscape. As we gradually progress towards a post-COVID era, we’ll also confront a different, but significant, paradigm shift in our healthcare system: […]
Laurie Labuda Joins Reservoir Communications Group’s Senior Team, Expands Firm’s Corporate Communications And Policy Expertise
Washington, D.C. – Laurie Labuda, a public affairs and communications leader with more than two decades of experience in policy and corporate communications, joined Reservoir Communications Group as a Managing Director, broadening the firm’s expertise in reputation management, crisis and litigation, policy, and corporate social responsibility. Laurie has been a trusted advisor and senior leader for […]
Three Reasons Companies Should Communicate With Employees About Public Policy
Policymaking doesn’t happen in a vacuum – it is a highly collaborative process between policymakers and the various constituencies they represent. Companies engage in this process to ensure the development of informed public policies that not only enable them to thrive and bring their products and services to the customers they serve, but also advance […]
It’s The Most Wonderful (performance Review) Time Of The Year
For many companies, performance reviews fall at the end of the year heading into the New Year. This can be a stressful time for employees and their managers alike. After 20 years of participating on both sides of a performance review, I’ve noticed that most people don’t like hearing “constructive feedback” and most managers don’t […]
A (virtual) Retreat Like No Other
Just a few weeks ago, my colleagues and I participated in our annual retreat – though this year, admittedly, looked a bit different than in years past. Instead of gathering in a hotel conference room, we spent the day over Zoom discussing opportunities to strengthen and grow the company in the coming year. While many […]
Reservoir Communications Group Expands Senior Talent With New Hires
Washington, D.C. – Reservoir Communications Group recently expanded its senior team with the addition of senior advisor Dr. Nina Hill and director Jennifer Sherman. Their diverse backgrounds broaden and deepen the firm’s already robust expertise in health care public affairs and strengthen the counsel provided to clients in the areas of brand strategy, reputation and […]
Understanding Your Audience Is More Important Than Ever
Reaching your audience with the right message has never been simple. But today, companies face even more challenges getting attention for the issues they care about and advocating for positions that will help the people they serve. Amid the current pandemic, communications channels are increasingly crowded, and stakeholders have even more distractions pulling them away. […]
Diversity, Inclusion And Equity At Reservoir
Few of us who lived through these times will ever forget the names of those whose lives were taken from them. Ahmaud Arbery, Breonna Taylor and George Floyd, among many others, have sparked a needed focus and dialogue on racism that reaches into every corner of our society. Part of that dialogue is around diversity […]
What Training For A Cancelled Triathlon Teaches Us About Strategic Communications
This year, I set out to train for my first triathlon. Unfortunately, with the onset of COVID-19, my plans are temporarily on pause until it becomes safe to race. At first, returning back to “normal” seemed to be within arm’s reach – a month of lockdown slowly crept into three, and pool closures meant my […]
