How To Persuade With Paid Media
Paid media has been in the news a lot lately, from Twitter announcing they’ll no longer allow political and issue advertising to Netflix’s documentary, “The Great Hack” providing an in-depth view of how data was used in the 2016 election to influence voters through social media and most recently, Google’s decision to end highly targeted political advertising. The debate over how […]
Feedback: It’s Not So Scary
A driver honks during the morning commute. A toddler spits out a home-cooked meal. A stranger’s face lights up with a huge smile after you hand him the credit card he dropped. We get feedback all the time, so why can feedback in the workplace be so intimidating? I had the pleasure of attending a Together […]
What’s Driving Your Company Culture?
In the last decade, some of the largest and most successful companies have engaged in an employee perks arms race. Apple* holds regular beer bashes for their employees, complete with free drinks, food and live music. Dropbox hires chefs from Michelin-starred restaurants to serve food in its free cafeteria. Amazon lets employees bring their pets to work. Don’t get me […]
Article: Communicating The Value Of Next Generation Therapies
This piece originally appeared in the October 2019 edition of O’Dwyers Magazine. Communicating the value of one’s products to a variety of stakeholders (patients, payers, providers, policymakers, etc.) is nothing new. Biopharmaceutical companies have been doing this for decades through a variety of channels. However, the obligation to communicate more openly and explicitly has grown substantially. Recent […]
The Truth About Sticks And Stones And Words That Hurt
As children, many of us learned the nursery rhyme, “Sticks and stones may break my bones, but words will never harm me.” Unfortunately, most of us also learned the painful lesson that this convenient playground comeback isn’t really true. As communicators, we know especially well how powerful words can be. An inspiring speech can spark a great […]
What Mountain Climbing Taught Me About Goal Setting
Over the past six months I’ve summited four mountains, including Mount Kilimanjaro, the tallest free-standing mountain in the world. It might surprise you to learn that reaching the summit of Kilimanjaro (19,341 feet) was actually far easier than summiting three mountains in New Hampshire (<5,500 feet). Why? It’s simple: When I climbed Kilimanjaro, I knew my […]
Press Release: Reservoir Communications Group Adds Eva Fowler Whaley To Its Corporate Communications Team
Reservoir Communications Group announced the addition of Eva Fowler Whaley to its senior team, bolstering a growing roster of public affairs and corporate communications experts, and deepening the firm’s bench of expertise across various facets of the health care sector. Eva brings nearly 15 years of health care and corporate communications experience, having led communication […]
What Can Netflix’s Mindhunter Teach Us About Strategic Communications?
In television, psychological thrillers are often hit-or-miss. The genre can often focus too much on eliciting a sudden startle or using CGI to create a scary creature, rather than telling a well-crafted story that grips our deepest human emotions. When done right, a psychological thriller can tell a story that you won’t soon forget. Netflix’s […]
Promoting Corporate Responsibility Helps You And Those You Serve
American companies make an incredible impact in the communities they serve that stretches far beyond economic development. In fact, Giving USA found that more than $20 billion was donated by corporations in 2018, in addition to an impressive amount of employee volunteerism and other community support. These social responsibility efforts – through foundations, strategic partnerships, philanthropic grants […]
The Best Health Care Reads For Your Summer Break
One of the best parts of working in health care today is the constant state of fascinating reporting, podcasts and commentary that can keep your reading or podcast list full for weeks on end. Even if you’re a loyal Pulse / Vitals / Health202 / KHN Morning Briefing/ D.C. Diagnosis reader (and secretly guilty of waking […]
