Press Release: Reservoir Communications Group Adds David Palombi From Cvs Health
Former CVS Health Communications Leader Joins Firm as Senior Advisor for Corporate Communications David Palombi, previously the head of corporate communications at CVS Health, has joined Reservoir Communications Group as a senior advisor. During his time at CVS, David oversaw communications around the company’s bold anti-tobacco initiative as well as the company’s acquisition of Aetna. […]
Reservoir Communications Group Expands Public Affairs & Health Policy Team With Gretta Stone
Stone joins from PhRMA Policy & Research Team Reservoir Communications Group announced new additions to the firm, expanding its health care policy and public affairs expertise. Gretta Stone, who previously served as Deputy Vice President of Policy and Research at the Pharmaceutical Research and Manufacturers of America (PhRMA), will bring her deep knowledge to Reservoir’s […]
Press Release: Reservoir Communications Group Expands Public Affairs Team
Reservoir Communications Group announced that Susan Awad, Tyler Calnon and Louise Serio recently joined to support the firm’s health care advocacy and media relations efforts. Reservoir Communications Group is a leading public affairs firm focused on supporting clients with their most pressing challenges and opportunities in the areas of advocacy, reputation and organizational brand. The Reservoir team brings extensive experience managing […]
Are You Making The Best Case For The Value Of Your Products?
One of the most difficult tasks for human beings is to agree on the worth of anything. Your masterpiece of modern art might be my eyesore, my collector’s item might be your clutter. However, perhaps nowhere is the complexity of assessing value more complicated than in health care. Because of the mediated nature of health […]
Will Silicon Valley Save Health Care?
It seems like everywhere you look technology players are looking to disrupt the status quo in health care. Microsoft, Google, Apple, and even Uber have all made big investments in health care. Major health care players, like UnitedHealth Group and their Optum unit are making massive investments in better data and artificial intelligence to help […]
Who Is Leading On Medicare Advantage?
We recently wrote about the results of our survey of health policy leaders and who they saw as leading influence on value-based payment for pharmaceuticals. In that same survey, we also looked at which groups and individuals health policy leaders think are leading on Medicare Advantage – the increasingly popular health program for seniors. Our […]
Who Is Leading On Value-based Payment For Pharmaceuticals?
Value-based payment in pharmaceuticals is a hot topic in health policy these days. We thought it would be good to understand who is most influential in shaping policy and opinion on the topic and why. Fortunately, we talk routinely with the national thought leaders whose opinions matter, so we asked them what they thought. Reservoir […]
The (often) Underappreciated Workhorses Of Washington: Trade Groups
You can’t swing a dead cat in Washington, D.C. without hitting a trade association or someone who works for one. With nearly 8,000 national trade associations in the United States—2,000 of which are headquartered Inside the Beltway—nearly every industry and business in America has someone looking out for their best policy interests with lawmakers and […]
How To Address Corporate Brand And Reputation With Policymakers
Most major corporations have well-developed brands—both corporate and product—that are the result of deliberate strategy, thoughtful research and a significant investment. However, most companies have a blind spot when it comes to how policymakers think about their corporate brand and reputation. They often think of policymakers as consumers, assuming what piques the interests of other […]
The Year Of The Millennial
Was 2015 the year of the Millennial? It may be hard to argue otherwise. We heard the voices of Millennials reflected throughout consumer pitches, news stories, brand campaigns and political battles. Think tanks studied them, corporate America tried to woo them, and political candidates did their best to understand them. And since they don’t seem […]
