All health care—including individual health care decision making—is political. Perceptions of trust, fairness, and individual and collective responsibility vary widely and run through every health care conversation. From preventive health to health policy, we need a new lens—or prism—to better understand how patients and voters make decisions.
From preventive health to health policy, we need a new lens—or prism—to better understand how patients and voters make decisions.
Why PRISM
TURNING INSIGHTS INTO ACTION
PRISM is an audience intelligence platform that solves a critical challenge facing health care communicators today: how to create a compelling return on investment (ROI) with a fragmented public for your messages, brands and policies. PRISM reveals 16 distinct audience segments defined by the deeper belief systems that form the “prism” for how they receive, interpret and act on health information.
PRISM is an end-to-end solution that allows us to define, understand and reach today’s health care audiences.
Message
Testing
Using AI-enabled message testing, PRISM uncovers the best audience segments to target, and which messages/message variations to deploy within those audiences.
Influence
Mapping
PRISM maps persuadable audience segments and the influence networks within them, creating a roadmap to reach key voices in these audiences.
Audience
Activation
PRISM develops and delivers deployable audience files, enabling direct targeting to reach priority audience segments via paid media.
Insights &
Monitoring
Using custom-built social panels modeled after each segment, PRISM tracks conversations and sentiment on key health care topics in near-real time.
ROI
Measurement
Leveraging the latest social science, PRISM measures persuasion, activation and influence within priority audiences, helping to establish ROI.
DELIVER WITH PRISM
Public Affairs
Moving the needle on key policy priorities at the federal and state levels through data-driven, research-backed messaging that predicts engagement and resonates with decision makers (policymakers, regulators, influencers).Market Research
for Brands
Building smart marketing strategies that integrate political, geographical and cultural dynamics to reveal how ideology and factions shape product engagement.
Corporate
Communications
Bolstering company or therapeutic area positioning via targeted messaging that resonates with the full spectrum of consumers and decision makers.
Let’s Put PRISM to Work for You
Want to learn more about how PRISM can help your organization better understand and engage with today’s health care audiences?
Reach out at prism@reservoircg.com to connect with our team.
