From Communities to Capitols: The Power of State-Level Advocacy
In the current political landscape, where the federal agenda is evolving rapidly and many of the traditional advocacy channels are in flux, some of the most meaningful movement in health care policy is happening far from the Beltway — in statehouses, ballot boxes, and local communities across the country. For policymakers, trade associations, and national […]
Shaping Health Care Narratives in the New Frontier of AI Summaries
What Public Affairs Leaders Need to Know Public discourse on health care today is being shaped more and more by algorithms. As generative AI platforms – like ChatGPT, Claude and Perplexity – and new search engine tools like Google’s AI Overviews become trusted sources of information for the public, the way narratives form and evolve […]
Why Employer Voices Matter More Than Ever in Healthcare
Employers fund healthcare for more than half of all Americans and manage over $850 billion in annual healthcare spending, yet their voices are often missing from critical health policy conversations. The National Alliance of Healthcare Purchaser Coalitions is working to change that. The Pulse of the Purchaser Research Institute (PPRI) facilitates unprecedented access to the […]
Leveraging New Media as a Strategic Imperative
Media has always reflected how people get their information, but in recent years, there has been a rapid and profound shift. Traditional, one-directional communication has given way to a dynamic ecosystem where stories emerge, evolve, and are reshaped in real time – both by media voices and, in this current landscape, their audiences. For organizations […]
Shifting Tides: How Voter Attitudes on Medicaid Are Evolving
In the past decade, Medicaid has undergone a quiet but profound transformation—not only in its scope and operations but in how voters perceive and prioritize it. Given the passage of the One Big Beautiful Bill, the future trajectory of the program will become a top issue in Washington and the states—particularly as patients and providers […]
Healthcare’s Blind Spot: Missing the Stakeholder Voice
In health care, no single vantage point ever tells the whole story. Patients, providers, employers, policymakers, and industry leaders each inhabit distinct worlds defined by their experiences, incentives, and challenges. Attempts to collapse these perspectives into one “average” view inevitably miss the nuances that drive real-world decisions. Health care experiences are intensely personal and emotionally […]
Navigating the Impact of SCOTUS’ Braidwood Decision
The U.S. Supreme Court recently issued a 6-3 decision in Kennedy v. Braidwood Management Inc., rejecting a challenge to the authority of the U.S. Preventive Services Task Force (USPSTF)—the expert panel that recommends which preventive items and services must be covered without cost-sharing as required by the Affordable Care Act (ACA). For now, the Court’s […]
Strategic Communications That Drive Enterprise Value
In today’s health care landscape, companies undergoing rapid transformation face a common challenge: how to communicate effectively at each critical juncture, from onboarding new leaders to disrupting a category. Milestone moments – whether a funding round, regulatory approval, commercial launch, or reputational threat – bring high visibility, high stakes, and high complexity. These are moments […]
Reimagining Launch Readiness as Clinician Readiness
The success of new product launches depends on more than just clinical merit—it also rests on provider autonomy—the ability to choose the right treatment, for the right patient, at the right time. But provider autonomy is under intensifying strain and that risks stalling innovation where it matters most: in the exam room. Beyond administrative processes […]
Lessons from FemTech: The Power of Tailored Messaging
In today’s health care landscape, FemTech stands out—not just as innovative products, but for showcasing innovative communicators. Short for “female technology,” FemTech refers to digital health products, services, and platforms designed to address women’s health needs, ranging from fertility and pregnancy to menopause and chronic conditions. While rooted in women’s health, its reach is broader—offering […]