Two Democratic Health Care Audiences You Need to Know
Democratic health care audiences are increasingly fractured – not just by policy preferences, but by deeper beliefs about justice, reform, American leadership and the role of the private sector. For organizations trying to communicate effectively, those differences matter: a message that motivates one audience may fall flat with another. Zooming in: Our research has identified […]
The Employer Era: Aligning Access Strategy to Meet the Moment
Employers have long played a critical role in shaping health benefits, but today’s policy and market shifts are amplifying their influence in new ways. Recent reforms focused on PBM transparency, fiduciary accountability and pricing structures are giving employers greater visibility into how pharmacy benefits are designed, managed and evaluated. With that visibility comes increased opportunity, […]
Two Republican Health Care Audiences You Need to Know
On both sides of the aisle audiences are splintering on health care in ways that are increasingly driven by deep differences in trust, and fundamental beliefs on science, autonomy and market ideology. Why it matters: Understanding where each audience falls along these new fault lines is the first step to communicating with them effectively. Who […]
New Research: Communicating Life Sciences Investment Boosts Industry Reputation
A new study from Reservoir Communications Group reveals that U.S. biopharmaceutical investment plays an important role in driving industry reputation and informing views on policy and innovation among today’s health care audiences. Why it matters: U.S. biopharma companies are ramping up domestic manufacturing investments – but awareness is low. The data shows that how these investments […]
When Traditional Data Doesn’t Tell the Whole Story in Patient Access
A question we often hear from clients is: Even though we have data showing what’s happening across patient groups, why can’t we explain the reasons behind patient behavior? Adherence rates drop off a cliff at 90 days. Awareness campaigns reach people who still aren’t seeking care. Insured patients skip the preventive visits their plan covers. The data captures the outcome. It stays silent on the decision that produced it. That silence is where a patient-centered insights approach, Patient Access […]
Value as a North Star: Reframing Corporate Communications in an Evolving Health Care Landscape
The role of communications in health care has fundamentally shifted from amplification to strategic influence. Today’s communications leaders are responsible not only for showcasing innovation, but for shaping how it is valued and can be acted on by policymakers, payers, clinicians, patients and the public. Within an increasingly fragmented environment, corporate communications is far from peripheral. It plays a central role in determining whether innovation achieves adoption. Underscoring Value to Cut Through Health care stakeholders are inundated with information overload from emerging science, policy developments and competing perspectives. What ultimately breaks through the complexity of this volume is how information […]
A Conversation on Bridging Perspectives in Health Care
“Progress depends on the ability to engage with people whose perspectives differ from our own.” We recently spoke with Jennifer Mandel, a member of Reservoir’s Advocacy and Alliance Network, about what it means to communicate across differences — and how that plays out in health care. Jennifer has deep experience aligning different perspectives to advance health care, creating mutually beneficial partnerships with internal and external stakeholders and elevating organizational impact. This interview has […]
New CMMI Models, New Questions for Part D and Patients
Federal drug pricing policy is evolving at an extraordinary pace. With implementation of the Inflation Reduction Act (IRA) well underway and the recent announcements of new Center for Medicare and Medicaid Innovation (CMMI) models — GUARD and BALANCE to name a few — plans, manufacturers, providers and patients are navigating a rapidly shifting landscape. The volume and pace of change can be challenging to navigate. Read on for key implications, particularly for the […]
Immunology Beyond the Lab: Why Breakthrough Science Alone Isn’t Enough
Immunology is shaping one of the most dynamic areas of modern medicine. From autoimmune and inflammatory diseases – like atopic dermatitis, ulcerative colitis and Crohn’s disease – to oncology and rare conditions, the field is seeing sustained innovation as effective therapies enter the market and intensify competition. That’s because scientific breakthroughs are accelerating, pipelines are expanding and many emerging therapies are now designed to […]
Building Coalitions that Shape Smarter Health Care Legislation
Advancing health policies that improve outcomes and meet the moment requires careful leadership and collaboration. The journey from identifying an issue that needs to be addressed, to engaging with policy makers, to passing legislation takes significant time, energy and investment. Rarely can this work be carried forward by a single organization alone. Collaboration is essential. […]