The Most Important Question In Health Care: What Do Patients Value?
In our work, we often find ourselves asking the question: “What do patients value?” The answer may seem obvious – patients value products and services in health care that make them healthier. Of course, this is true, to a degree. It is like saying that homebuyers value houses that provide shelter and don’t fall down. […]
Losing Your Cookies? Advertising In A Post-cookie World
Brands that use digital display or sponsored advertising online are indeed “losing their cookies” as Google continues phasing out technical support for third-party cookies. Browsers such as Safari and Firefox have already implemented a default opt-out setting for users, and Google’s Chrome (which maintains 60% of the browser market) began eliminating support in January 2024. […]
Transforming Passion Into Action: Harnessing Research To Address Health Inequities
As a graduate student and public affairs practitioner living in Washington, D.C., I sit at the nexus of policymaking and transformative change. Surrounded by professors with profound legislative expertise and colleagues at Reservoir who are equally passionate about public health, I’m constantly inspired to strengthen my role as an advocate for equity. A few weeks […]
Accelerated Approval Pathway: Key Takeaways From Patient And Expert Panels
I recently participated in two panels hosted by Patients Rising Now about the Food and Drug Administration’s (FDA) Accelerated Approval Program, which allows for the earlier approval of drugs that treat serious conditions. As a life sciences consultant, a trained pharmacist, and a rare disease patient and advocate, I was honored to join health care experts and other […]
“Patients-Centricity”: A Critical Component To Closing Disparities
The Reservoir Advocacy & Alliance Network (RAAN) recently convened its diverse experts and seasoned strategic partners for a discussion on the emerging importance of patients-centered approaches to health care and their role in closing health disparities. Patients-centricity revolves around the core belief that patients are not uniform. They face unique and diverse obstacles and challenges, […]
Reservoir Communications Group Adds Clare Krusing And Rikki Campbell Ogden, Expanding Firm’s Corporate Communications And Creative Expertise
Washington, DC – Reservoir Communications Group has welcomed six new team members, including Clare Krusing as an Executive Vice President, and Rikki Campbell Ogden as Design Director. Their unique backgrounds in corporate communications, advocacy, and graphic design deepen the firm’s strategic prowess. Clare returns to Reservoir as an Executive Vice President with significant experience leading corporate communications, […]
Medicine & Media
Earlier this month, I traveled to Birmingham, Alabama and New Orleans, Louisiana to attend conferences hosted by the National Medical Association and the National Association of Black Journalists. As a former journalist, a health equity advocate, and a person who is deeply invested in positive outcomes for communities of color and other marginalized groups, I was […]
Reservoir Communications Group Adds Experts In Rural Health And Faith To Its Advocacy & Alliance Network
Establishing strong partnerships has always been at the center of our work. Last year, Reservoir Communications Group assembled a group of experts known as the Reservoir Advocacy & Alliance Network (RAAN) to complement our in-house team of seasoned professionals to ensure that we can bring the most diverse and thoughtful stakeholders and viewpoints to bear for any […]
Exploring Collaborative Strategies For Rural Health Equity
To achieve health equity, health professionals must include and prioritize the experiences of those living in rural communities. More than one in six people live in rural America, a testament to the vital role rural communities play in our nation’s economy, infrastructure and culture. As many rural hospitals across the country struggle to remain open, the opioid crisis continues and […]
Championing Women’s Health: Insights From Millicent Gorham, Ceo Of Awhp
With nearly half of American women forgoing critical preventive care services post-pandemic, May’s National Women’s Health Month serves as a call to action for policymakers, advocates, and health care providers to come together and advance collaborative policies prioritizing the well-being of all women and girls, ensuring equal access to health care and life-saving preventive measures. […]
