Mar 09

Trending Now: TikTok and Healthcare Communications

By: Grace Strong

If you aren’t familiar with TikTok by now, you should be. The social platform was the most downloaded app in 2020, boasting 850 million monthly active users. While TikTok is most popular among younger generations, the platform isn’t just for kids – 18-to-24-year-olds make up just 42% of its users,… Read Full Post

Feb 10

The Next Challenge for Healthcare Communications: One-Time Cell and Gene Therapies

By: Greg Jarvis

The COVID-19 pandemic has demonstrated the dire consequences of what can happen when systems, policy and society do not keep pace with the new challenges, scientific advancements, and broader trends shaping the healthcare landscape. As we gradually progress towards a post-COVID era, we’ll also… Read Full Post

Feb 09

Laurie Labuda Joins Reservoir Communications Group’s Senior Team, Expands Firm’s Corporate Communications and Policy Expertise

By: Clare Krusing

Washington, D.C. – Laurie Labuda, a public affairs and communications leader with more than two decades of experience in policy and corporate communications, joined Reservoir Communications Group as a Managing Director, broadening the firm’s expertise in reputation management, crisis and litigation… Read Full Post

Jan 29

Three Reasons Companies Should Communicate with Employees About Public Policy

By: Setareh Samii

Policymaking doesn’t happen in a vacuum – it is a highly collaborative process between policymakers and the various constituencies they represent. Companies engage in this process to ensure the development of informed public policies that not only enable them to thrive and bring their products and… Read Full Post

Dec 14

Social Good During a Pandemic

By: Danielle Apfel

Needless to say, this year has been challenging. At Reservoir, like many other workplaces, we all became well acquainted with our make-shift workspaces at home and relied more than ever on our wi-fi connections. For nine months, we’ve adapted our work styles and learned how to create a virtual… Read Full Post

Nov 23

A (Virtual) Retreat Like No Other

By: Lucie Felder

Just a few weeks ago, my colleagues and I participated in our annual retreat – though this year, admittedly, looked a bit different than in years past. Instead of gathering in a hotel conference room, we spent the day over Zoom discussing opportunities to strengthen and grow the company in the… Read Full Post

Nov 11

Reservoir Communications Group Expands Senior Talent with New Hires

By: Clare Krusing

Washington, D.C. – Reservoir Communications Group recently expanded its senior team with the addition of senior advisor Dr. Nina Hill and director Jennifer Sherman. Their diverse backgrounds broaden and deepen the firm’s already robust expertise in health care public affairs and strengthen the… Read Full Post

Oct 02

Understanding Your Audience is More Important Than Ever

By: David Lumbert

Reaching your audience with the right message has never been simple. But today, companies face even more challenges getting attention for the issues they care about and advocating for positions that will help the people they serve. Amid the current pandemic, communications channels are increasingly… Read Full Post

Sep 16

Diversity, Inclusion and Equity at Reservoir

By: The Reservoir Diversity & Inclusion Team

Few of us who lived through these times will ever forget the names of those whose lives were taken from them. Ahmaud Arbery, Breonna Taylor and George Floyd, among many others, have sparked a needed focus and dialogue on racism that reaches into every corner of our society. Part of that dialogue… Read Full Post

Aug 06

What Training for a Cancelled Triathlon Teaches Us About Strategic Communications

By: Stephanie Yuan

This year, I set out to train for my first triathlon. Unfortunately, with the onset of COVID-19, my plans are temporarily on pause until it becomes safe to race. At first, returning back to “normal” seemed to be within arm’s reach – a month of lockdown slowly crept into three, and pool closures… Read Full Post