The Reservoir Post
The Most Important Question in Health Care: What Do Patients Value?
By: Robert SchoolingIn our work, we often find ourselves asking the question: “What do patients value?” The answer may seem obvious – patients value products and services in health care that make them healthier. Of course, this is true, to a degree. It is like saying that homebuyers value houses that provide shelter… Read Full Post
Putting Patients at the Center of the Value Equation
By: Bryan DumontValue is the defining topic in health care, but do we really know what patients consider valuable? At the most basic level, value is a calculation that weighs benefits against costs. We all make these mental value calculations daily on dozens of topics (e.g., buying branded vs. off-brand paper… Read Full Post
Why Redefining Value Has Become So Important in Health Care
By: David LumbertThere may be no better conversation starter in health care than asking “What does value mean to you?” The question of what constitutes value is probably the most hotly debated question in health care. The answer to that question influences everything from what kind of care is provided to how that… Read Full Post
Michelle Nealy Joins Reservoir Communications Group, Expands Firm’s Advocacy & Digital Expertise
By: Clare KrusingWashington, D.C. – Reservoir Communications Group welcomed Michelle Nealy, a seasoned communications and digital strategist, to its senior team as a Director, building on the firm’s broad advocacy expertise on behalf of its clients. Before coming to Reservoir, Michelle served as Vice President of… Read Full Post
Pandemic Interns Gain an Extra Lesson in Resilience
By: Liz Irons, Priscilla Mbimadong, & Sahithi VemulaLike most of us, this last year has been unlike any other for college students. From spending our 21st birthdays popping champagne in our childhood homes to having our college activities and events upended, we’ve managed to power through the previously unimaginable. When it comes to our… Read Full Post
Earning Your Earned Media: Tips From a Former Government Media Pro
By: Jenn ShermanIn this era, you’re lucky if you’re going up against just one tough news cycle. The reality is more complex – it's an always evolving media landscape that seems to ask “what have you done for me lately?” During my time at the House Energy and Commerce Committee (E… Read Full Post
How Science Communication Can Optimize Adoption of Next-Generation Therapeutics
By: Kaitlyn FelsheimAll eyes have been on the biopharmaceutical industry for nearly a year as the world followed the journey towards the development of an effective COVID-19 vaccine. Unfortunately, the good news of FDA’s decision to allow emergency use of the Pfizer-BioNTech and Moderna vaccine candidates also… Read Full Post
Trending Now: TikTok and Healthcare Communications
By: Grace StrongIf you aren’t familiar with TikTok by now, you should be. The social platform was the most downloaded app in 2020, boasting 850 million monthly active users. While TikTok is most popular among younger generations, the platform isn’t just for kids – 18-to-24-year-olds make up just 42% of its users,… Read Full Post
The Next Challenge for Healthcare Communications: One-Time Cell and Gene Therapies
By: Greg JarvisThe COVID-19 pandemic has demonstrated the dire consequences of what can happen when systems, policy and society do not keep pace with the new challenges, scientific advancements, and broader trends shaping the healthcare landscape. As we gradually progress towards a post-COVID era, we’ll also… Read Full Post
Laurie Labuda Joins Reservoir Communications Group’s Senior Team, Expands Firm’s Corporate Communications and Policy Expertise
By: Clare KrusingWashington, D.C. – Laurie Labuda, a public affairs and communications leader with more than two decades of experience in policy and corporate communications, joined Reservoir Communications Group as a Managing Director, broadening the firm’s expertise in reputation management, crisis and litigation… Read Full Post