Strategic Communications That Drive Enterprise Value
In today’s health care landscape, companies undergoing rapid transformation face a common challenge: how to communicate effectively at each critical juncture, from onboarding new leaders to disrupting a category. Milestone moments – whether a funding round, regulatory approval, commercial launch, or reputational threat – bring high visibility, high stakes, and high complexity. These are moments […]
Reimagining Launch Readiness as Clinician Readiness
The success of new product launches depends on more than just clinical merit—it also rests on provider autonomy—the ability to choose the right treatment, for the right patient, at the right time. But provider autonomy is under intensifying strain and that risks stalling innovation where it matters most: in the exam room. Beyond administrative processes […]
Lessons from FemTech: The Power of Tailored Messaging
In today’s health care landscape, FemTech stands out—not just as innovative products, but for showcasing innovative communicators. Short for “female technology,” FemTech refers to digital health products, services, and platforms designed to address women’s health needs, ranging from fertility and pregnancy to menopause and chronic conditions. While rooted in women’s health, its reach is broader—offering […]
Patrick Kannan Joins Reservoir Communications Group as Firm’s Chief Financial Officer; Ashley Flint Joins Reservoir, Expanding the Firm’s Policy & Commercial Expertise
Washington, D.C. – Patrick “Pat” Kannan joins Reservoir Communications Group as the firm’s Chief Financial Officer (CFO), helping to lead Reservoir’s continued growth strategy and financial operations. Reservoir also recently added Ashley Flint as a senior vice president. Ashley is a policy expert and strategist with nearly 15 years of experience advising life sciences companies […]
AI Isn’t Waiting: Why Accountability, Equity and Compassion Matter Now
Reservoir Communications Group recently held the 2025 Convening of Reservoir’s Advocacy & Alliance Network (RAAN), “The Future of Artificial Intelligence (AI) in Health Care: Innovations, Equity and Impact.” The dynamic event brought together leaders and changemakers from across the health care spectrum to explore one of the most transformative forces in health: Artificial Intelligence. […]
Reservoir Communications Group Adds Casey Stavropoulos and Nicky Vogt Osborne, Bolstering Firm’s Existing Corporate & Crisis Communications Expertise
Washington, DC – Reservoir Communications Group recently welcomed eight new team members, including Casey Stavropoulos as Executive Vice President and Nicky Vogt Osborne as Vice President. Their distinct backgrounds in corporate communications, crisis communications, public affairs, research and media strengthen the firm’s existing expertise in these areas. Casey joins Reservoir as an Executive Vice President following […]
35 Years of Women’s Health Advocacy
This week we celebrated the 35th anniversary of the Society for Women’s Health Research (SWHR) at the organization’s annual gala. I also wrapped up 3 years serving as chair of the board and very much felt a sense of looking back and looking ahead. The founders of the Society, women researchers at NIH, were not […]
Navigating Change: Strategic Communications in a Shifting Media Landscape
Broad changes in politics and policy are disrupting the status quo and creating an increasingly dynamic environment for advocacy and strategic communications. The role of traditional news outlets is waning, as major publications take steps to reform and evolve. Add the rise in power of health care influencers and rollback of fact-checking on major social […]
The Path to Patient-Powered Policy
“Nothing about us, without us.” This powerful mantra captures the essence of strong partnerships in policymaking. For individuals battling chronic and life-threatening illnesses—many of whom are racing against time to find the right treatment—policies and regulations that reflect their lived experiences can be the difference between life and death. While it seems like a common-sense […]
Reservoir Communications Group and Periscope Equity Announce New Investment Partnership
Washington, D.C. and Chicago, IL – Reservoir Communications Group, a Washington D.C.-based health care consultancy, announced a new investment partnership with Periscope Equity, a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies. The partnership between Reservoir and Periscope is designed to accelerate Reservoir’s growth and scale. Since Reservoir’s founding in 2014, […]
