Is Your Health Care Advocacy Toolkit Ready for Midterms?
Election years don’t just change who’s in office. They reshape the environment in which health care advocacy organizations pursue their missions. The 2026 midterm elections will influence congressional leadership and committee priorities, state policy agendas, and the broader health care landscape. Organizations that prepare now will be better positioned to protect patient access, advance key […]
Clarity in Complexity: Effective Communications Across the Product Lifecycle
Innovation in the life sciences is constantly evolving. But every major stakeholder — patients, caregivers, advocates, investors, clinicians, policymakers, payers — continues to ask some version of the same questions: What does this innovation mean, why does it matter, and what should we do with it? Answering those questions is a corporate imperative, particularly in […]
Employers Want Mental Health Benefits That Work in Real Life
For millions of workers and their families, employers are a gateway to health care, influencing what benefits are offered, which vendors are selected, which treatments are covered, and how employees access their care. That influence extends far beyond purchasing decisions into areas such as mental health, where parity in coverage (to benefits focused on physical […]
Major Medicaid Changes Are Already Here
The One Big Beautiful Bill Act (OBBBA) marks one of the most significant Medicaid policy shifts in years, with implications for state financing, eligibility, provider stability, and patient access. While many provisions will phase in over time, federal agencies and states are beginning to operationalize key provisions. As federal agencies release ongoing guidance on Medicaid […]
A Clear Message from ASCO 2026: Precision Oncology Is Only as Strong as the Diagnostic Pathway Behind It
ASCO 2026 underscored a fundamental truth: the future of cancer care depends not only on breakthrough therapies, but also on our ability to identify the patients who can benefit from them. From lung cancer screening and biomarker testing to AI-assisted diagnostics and technology-enabled workflows, diagnostics were a recurring theme throughout the meeting. Targeted therapy advances reinforced the promise of matching treatments […]
The Rising Importance of Patient Evidence
Patient engagement is not new in pharma. For years, companies have invested in patient advocacy, advisory boards, support programs, and storytelling initiatives designed to bring the patient voice closer to decision-making. These continue to be vital elements of patient engagement. What is changing now is that patient insight is about more than engagement – it is fast becoming a critical form of evidence used to inform regulatory, reimbursement, […]
Reservoir Acquires Applied Patient Experience (AppliedPX) to Integrate Patient-Focused Evidence & Engagement Across Core Offers
WASHINGTON, D.C. — June 3, 2026 — Reservoir Communications Group today announced the acquisition of Applied Patient Experience, LLC (AppliedPX), a leading patient engagement and patient-centered research consultancy. The combination introduces a fully integrated patient evidence capability to Reservoir’s existing work across policy, communications and market readiness and positions the firm to help clients translate […]
The Employer Era: Aligning Access Strategy to Meet the Moment
Employers have long played a critical role in shaping health benefits, but today’s policy and market shifts are amplifying their influence in new ways. Recent reforms focused on PBM transparency, fiduciary accountability and pricing structures are giving employers greater visibility into how pharmacy benefits are designed, managed and evaluated. With that visibility comes increased opportunity, […]
When Traditional Data Doesn’t Tell the Whole Story in Patient Access
A question we often hear from clients is: Even though we have data showing what’s happening across patient groups, why can’t we explain the reasons behind patient behavior? Adherence rates drop off a cliff at 90 days. Awareness campaigns reach people who still aren’t seeking care. Insured patients skip the preventive visits their plan covers. The data captures the outcome. It stays silent on the decision that produced it. That silence is where a patient-centered insights approach, Patient Access […]
Value as a North Star: Reframing Corporate Communications in an Evolving Health Care Landscape
The role of communications in health care has fundamentally shifted from amplification to strategic influence. Today’s communications leaders are responsible not only for showcasing innovation, but for shaping how it is valued and can be acted on by policymakers, payers, clinicians, patients and the public. Within an increasingly fragmented environment, corporate communications is far from peripheral. It plays a central role in determining whether innovation achieves adoption. Underscoring Value to Cut Through Health care stakeholders are inundated with information overload from emerging science, policy developments and competing perspectives. What ultimately breaks through the complexity of this volume is how information […]