Major Medicaid Changes Are Already Here
The One Big Beautiful Bill Act (OBBBA) marks one of the most significant Medicaid policy shifts in years, with implications for state financing, eligibility, provider stability, and patient access. While many provisions will phase in over time, federal agencies and states are beginning to operationalize key provisions. As federal agencies release ongoing guidance on Medicaid […]
A Clear Message from ASCO 2026: Precision Oncology Is Only as Strong as the Diagnostic Pathway Behind It
ASCO 2026 underscored a fundamental truth: the future of cancer care depends not only on breakthrough therapies, but also on our ability to identify the patients who can benefit from them. From lung cancer screening and biomarker testing to AI-assisted diagnostics and technology-enabled workflows, diagnostics were a recurring theme throughout the meeting. Targeted therapy advances reinforced the promise of matching treatments […]
The Rising Importance of Patient Evidence
Patient engagement is not new in pharma. For years, companies have invested in patient advocacy, advisory boards, support programs, and storytelling initiatives designed to bring the patient voice closer to decision-making. These continue to be vital elements of patient engagement. What is changing now is that patient insight is about more than engagement – it is fast becoming a critical form of evidence used to inform regulatory, reimbursement, […]
Reservoir Acquires Applied Patient Experience (AppliedPX) to Integrate Patient-Focused Evidence & Engagement Across Core Offers
WASHINGTON, D.C. — June 3, 2026 — Reservoir Communications Group today announced the acquisition of Applied Patient Experience, LLC (AppliedPX), a leading patient engagement and patient-centered research consultancy. The combination introduces a fully integrated patient evidence capability to Reservoir’s existing work across policy, communications and market readiness and positions the firm to help clients translate […]
The Employer Era: Aligning Access Strategy to Meet the Moment
Employers have long played a critical role in shaping health benefits, but today’s policy and market shifts are amplifying their influence in new ways. Recent reforms focused on PBM transparency, fiduciary accountability and pricing structures are giving employers greater visibility into how pharmacy benefits are designed, managed and evaluated. With that visibility comes increased opportunity, […]
When Traditional Data Doesn’t Tell the Whole Story in Patient Access
A question we often hear from clients is: Even though we have data showing what’s happening across patient groups, why can’t we explain the reasons behind patient behavior? Adherence rates drop off a cliff at 90 days. Awareness campaigns reach people who still aren’t seeking care. Insured patients skip the preventive visits their plan covers. The data captures the outcome. It stays silent on the decision that produced it. That silence is where a patient-centered insights approach, Patient Access […]
Value as a North Star: Reframing Corporate Communications in an Evolving Health Care Landscape
The role of communications in health care has fundamentally shifted from amplification to strategic influence. Today’s communications leaders are responsible not only for showcasing innovation, but for shaping how it is valued and can be acted on by policymakers, payers, clinicians, patients and the public. Within an increasingly fragmented environment, corporate communications is far from peripheral. It plays a central role in determining whether innovation achieves adoption. Underscoring Value to Cut Through Health care stakeholders are inundated with information overload from emerging science, policy developments and competing perspectives. What ultimately breaks through the complexity of this volume is how information […]
A Conversation on Bridging Perspectives in Health Care
“Progress depends on the ability to engage with people whose perspectives differ from our own.” We recently spoke with Jennifer Mandel, a member of Reservoir’s Advocacy and Alliance Network, about what it means to communicate across differences — and how that plays out in health care. Jennifer has deep experience aligning different perspectives to advance health care, creating mutually beneficial partnerships with internal and external stakeholders and elevating organizational impact. This interview has […]
New CMMI Models, New Questions for Part D and Patients
Federal drug pricing policy is evolving at an extraordinary pace. With implementation of the Inflation Reduction Act (IRA) well underway and the recent announcements of new Center for Medicare and Medicaid Innovation (CMMI) models — GUARD and BALANCE to name a few — plans, manufacturers, providers and patients are navigating a rapidly shifting landscape. The volume and pace of change can be challenging to navigate. Read on for key implications, particularly for the […]
Immunology Beyond the Lab: Why Breakthrough Science Alone Isn’t Enough
Immunology is shaping one of the most dynamic areas of modern medicine. From autoimmune and inflammatory diseases – like atopic dermatitis, ulcerative colitis and Crohn’s disease – to oncology and rare conditions, the field is seeing sustained innovation as effective therapies enter the market and intensify competition. That’s because scientific breakthroughs are accelerating, pipelines are expanding and many emerging therapies are now designed to […]