Measuring What Matters in the Scroll-and-Swipe Era
In today’s scroll-and-swipe culture, every personal device has effectively become an advertising platform. With audiences constantly exposed to an endless stream of messages and imagery, every campaign faces the same challenge: cutting through the clutter to drive recall, awareness, and action. Measuring What Truly Matters We all want our campaigns to make an impact […]
The New Architecture of Influence in Health Care
For decades, health policy debates in Washington were guided by a relatively stable set of inside-the-Beltway insiders: lobbyists, trade associations, think tanks, congressional staff, and government experts. Influence flowed primarily through these traditional channels, with institutional players acting as the gatekeepers of policy ideas and legislative outcomes. That dynamic has not disappeared. Traditional institutions remain […]
Your Fall Roadmap to Advancing Health Policy Before Year-End
Health policy activity is not expected to slow down this fall. Several milestones on the horizon will present both challenges and opportunities for healthcare stakeholders seeking to advance their priorities by year-end. Below is an overview of key issues to watch, their potential implications, and opportunities for engagement. Government Funding Deadline Looms Status: Congress […]
Crisis Management Shouldn’t Wait for a Crisis
The worst crisis an organization can confront is one it faces without preparation. It’s easy for a successful organization to be caught flat-footed by events—some truly unforeseen, others not yet fully anticipated. Such an unexpected event or issue can pull a company into crisis within hours. In these moments, how an organization reacts can substantially […]
From Communities to Capitols: The Power of State-Level Advocacy
In the current political landscape, where the federal agenda is evolving rapidly and many of the traditional advocacy channels are in flux, some of the most meaningful movement in health care policy is happening far from the Beltway — in statehouses, ballot boxes, and local communities across the country. For policymakers, trade associations, and national […]
Shaping Health Care Narratives in the New Frontier of AI Summaries
What Public Affairs Leaders Need to Know Public discourse on health care today is being shaped more and more by algorithms. As generative AI platforms – like ChatGPT, Claude and Perplexity – and new search engine tools like Google’s AI Overviews become trusted sources of information for the public, the way narratives form and evolve […]
Why Employer Voices Matter More Than Ever in Healthcare
Employers fund healthcare for more than half of all Americans and manage over $850 billion in annual healthcare spending, yet their voices are often missing from critical health policy conversations. The National Alliance of Healthcare Purchaser Coalitions is working to change that. The Pulse of the Purchaser Research Institute (PPRI) facilitates unprecedented access to the […]
Leveraging New Media as a Strategic Imperative
Media has always reflected how people get their information, but in recent years, there has been a rapid and profound shift. Traditional, one-directional communication has given way to a dynamic ecosystem where stories emerge, evolve, and are reshaped in real time – both by media voices and, in this current landscape, their audiences. For organizations […]
Shifting Tides: How Voter Attitudes on Medicaid Are Evolving
In the past decade, Medicaid has undergone a quiet but profound transformation—not only in its scope and operations but in how voters perceive and prioritize it. Given the passage of the One Big Beautiful Bill, the future trajectory of the program will become a top issue in Washington and the states—particularly as patients and providers […]
Healthcare’s Blind Spot: Missing the Stakeholder Voice
In health care, no single vantage point ever tells the whole story. Patients, providers, employers, policymakers, and industry leaders each inhabit distinct worlds defined by their experiences, incentives, and challenges. Attempts to collapse these perspectives into one “average” view inevitably miss the nuances that drive real-world decisions. Health care experiences are intensely personal and emotionally […]