Reservoir’s Commitment To Supporting The D.c. Community
Since Reservoir’s founding, our team has always prioritized supporting organizations and causes that advance meaningful changes within our communities. This year, to align with our organization’s broader focus on diversity, equity and inclusion (D&I), we’ve focused our efforts on helping underserved communities across D.C. Here are some highlights of our activities over the past year: Supporting Longstanding […]
Brand And Reputation Research Expert Vaishali Udani Joins Reservoir Communications Group
Washington, D.C. — Vaishali Udani, a research specialist for leading corporate brands and companies, has joined Reservoir Communications Group as part of the firm’s research and insights team. With more than a decade of experience developing and leading opinion research on behalf of health care companies and other clients, Vaishali has worked extensively with key stakeholders to identify strategic […]
Reservoir Expands Biopharmaceutical & Media Expertise With Alka Bhatt, Samantha Leonardo
Washington, D.C. – Alka Bhatt, Pharm D., and Samantha Leonardo have joined Reservoir Communications Group. Alka, who served in various strategic roles at Bristol Myers Squibb (BMS) joined the firm as a senior advisor, expanding Reservoir’s knowledge and insight into market access, policy and value communications. Samantha, former press secretary for the U.S. Department of Health and […]
The Reservoir Internship: Diving Deep On Substance, Always As “one Team”
One of the primary ways Reservoir distinguishes our internship program is through access to substantive work that informs interns’ understanding of the broader health care and strategic communications landscape. Reservoir interns are fully integrated into our client teams, giving them broad visibility into our client work. More than one-off research projects or media monitoring, interns […]
Putting Patients At The Center Of The Value Equation
Value is the defining topic in health care, but do we really know what patients consider valuable? At the most basic level, value is a calculation that weighs benefits against costs. We all make these mental value calculations daily on dozens of topics (e.g., buying branded vs. off-brand paper towels or deciding if a new […]
Michelle Nealy Joins Reservoir Communications Group, Expands Firm’s Advocacy & Digital Expertise
Washington, D.C. – Reservoir Communications Group welcomed Michelle Nealy, a seasoned communications and digital strategist, to its senior team as a Director, building on the firm’s broad advocacy expertise on behalf of its clients. Before coming to Reservoir, Michelle served as Vice President of Communications and Digital Strategy for Faith in Public Life where she oversaw […]
Why Redefining Value Has Become So Important In Health Care
There may be no better conversation starter in health care than asking “What does value mean to you?” The question of what constitutes value is probably the most hotly debated question in health care. The answer to that question influences everything from what kind of care is provided to how that care is ultimately reimbursed. As […]
Pandemic Interns Gain An Extra Lesson In Resilience
Like most of us, this last year has been unlike any other for college students. From spending our 21st birthdays popping champagne in our childhood homes to having our college activities and events upended, we’ve managed to power through the previously unimaginable. When it comes to our professional lives, the coveted “perfect internship” also looks […]
Earning Your Earned Media: Tips From A Former Government Media Pro
In this era, you’re lucky if you’re going up against just one tough news cycle. The reality is more complex – it’s an always evolving media landscape that seems to ask “what have you done for me lately?” During my time at the House Energy and Commerce Committee (E&C) and the U.S. Department of Health […]
How Science Communication Can Optimize Adoption Of Next-generation Therapeutics
All eyes have been on the biopharmaceutical industry for nearly a year as the world followed the journey towards the development of an effective COVID-19 vaccine. Unfortunately, the good news of FDA’s decision to allow emergency use of the Pfizer-BioNTech and Moderna vaccine candidates also revealed the gravity of persistent public misconceptions regarding vaccines that […]
