The Reservoir Internship: Diving Deep On Substance, Always As “one Team”
One of the primary ways Reservoir distinguishes our internship program is through access to substantive work that informs interns’ understanding of the broader health care and strategic communications landscape. Reservoir interns are fully integrated into our client teams, giving them broad visibility into our client work. More than one-off research projects or media monitoring, interns […]
Putting Patients At The Center Of The Value Equation
Value is the defining topic in health care, but do we really know what patients consider valuable? At the most basic level, value is a calculation that weighs benefits against costs. We all make these mental value calculations daily on dozens of topics (e.g., buying branded vs. off-brand paper towels or deciding if a new […]
Michelle Nealy Joins Reservoir Communications Group, Expands Firm’s Advocacy & Digital Expertise
Washington, D.C. – Reservoir Communications Group welcomed Michelle Nealy, a seasoned communications and digital strategist, to its senior team as a Director, building on the firm’s broad advocacy expertise on behalf of its clients. Before coming to Reservoir, Michelle served as Vice President of Communications and Digital Strategy for Faith in Public Life where she oversaw […]
Why Redefining Value Has Become So Important In Health Care
There may be no better conversation starter in health care than asking “What does value mean to you?” The question of what constitutes value is probably the most hotly debated question in health care. The answer to that question influences everything from what kind of care is provided to how that care is ultimately reimbursed. As […]
Pandemic Interns Gain An Extra Lesson In Resilience
Like most of us, this last year has been unlike any other for college students. From spending our 21st birthdays popping champagne in our childhood homes to having our college activities and events upended, we’ve managed to power through the previously unimaginable. When it comes to our professional lives, the coveted “perfect internship” also looks […]
Earning Your Earned Media: Tips From A Former Government Media Pro
In this era, you’re lucky if you’re going up against just one tough news cycle. The reality is more complex – it’s an always evolving media landscape that seems to ask “what have you done for me lately?” During my time at the House Energy and Commerce Committee (E&C) and the U.S. Department of Health […]
How Science Communication Can Optimize Adoption Of Next-generation Therapeutics
All eyes have been on the biopharmaceutical industry for nearly a year as the world followed the journey towards the development of an effective COVID-19 vaccine. Unfortunately, the good news of FDA’s decision to allow emergency use of the Pfizer-BioNTech and Moderna vaccine candidates also revealed the gravity of persistent public misconceptions regarding vaccines that […]
Trending Now: Tiktok And Healthcare Communications
If you aren’t familiar with TikTok by now, you should be. The social platform was the most downloaded app in 2020, boasting 850 million monthly active users. While TikTok is most popular among younger generations, the platform isn’t just for kids – 18-to-24-year-olds make up just 42% of its users, and the Wall Street Journal even recently profiled a […]
The Next Challenge For Healthcare Communications: One-time Cell And Gene Therapies
The COVID-19 pandemic has demonstrated the dire consequences of what can happen when systems, policy and society do not keep pace with the new challenges, scientific advancements, and broader trends shaping the healthcare landscape. As we gradually progress towards a post-COVID era, we’ll also confront a different, but significant, paradigm shift in our healthcare system: […]
Laurie Labuda Joins Reservoir Communications Group’s Senior Team, Expands Firm’s Corporate Communications And Policy Expertise
Washington, D.C. – Laurie Labuda, a public affairs and communications leader with more than two decades of experience in policy and corporate communications, joined Reservoir Communications Group as a Managing Director, broadening the firm’s expertise in reputation management, crisis and litigation, policy, and corporate social responsibility. Laurie has been a trusted advisor and senior leader for […]
