Press Release: Reservoir Communications Group Adds Elan Schnitzer To Senior Team, Expands Health Care, Public Affairs Expertise With New Hires
Washington, D.C. – Reservoir Communications Group recently added six new members to its growing team, including Elan Schnitzer, who joins the firm’s senior team to help lead health care advocacy and education campaigns across Reservoir’s non-profit and corporate clients. Reservoir Communications Group is a leading communications and public affairs firm bringing together the best people […]
Bridging The Policy-communications Divide
When I came to Reservoir Communications Group last year after a decade-and-a-half working in health policy people would often say “I heard you went to a PR firm.” While this is technically true I get the sense that some perceive it as a bigger jump than it actually was. I can understand the disconnect: the […]
The Real Story
If there’s a concept that is consistently used – and perhaps over-used – in communications, advocacy campaigns and advertising, it’s storytelling. Top agency creatives, Fortune 500 chief marketing officers and corporate communications leaders extoll the importance of storytelling in effective brand narratives. Communications professionals are natural storytellers. But how do we define storytelling exactly? Is […]
Advocacy In The Age Of Covid-19
Coronavirus has turned the world upside to down over the past three months, and advocacy organizations have been along for the devastating ride. I spent time talking with various national patient and consumer advocates about the impact the virus is having on their organizations, constituents and advocacy efforts. The lockdown and shelter-in-place orders issued in […]
Health Is Wealth
The global human tragedy that is COVID-19 has made all of us more grateful for and more focused on our individual health, but it has also brought home one indisputable fact: health is quite literally wealth on a societal scale. We read the daily reports that the more economically vulnerable among us are more likely […]
Keeping Colleagues Engaged During Social Distancing
With little warning, many companies – including ours – were thrust into a remote-only working environment with the onset of COVID-19 and social distancing. While we are extremely fortunate to work from home fairly seamlessly, it has not been without its challenges. And among those challenges has been keeping employees engaged as effectively as when […]
Working From Home: 5 Ways To Unlock Productivity And Keep Motivated
Most of us know how great it can be to have a day working from home. Commuting from your bed to your desk takes mere minutes, you can have your own freshly made food, and – perhaps best of all – you can leverage breaks to get some things done at home you wouldn’t otherwise […]
My Advice To Recent College Grads? Go Work On A Losing Political Campaign.
When giving advice to people early in their career, I often say to go work on a losing political campaign. This is often met with surprise. Isn’t the point winning? But there is so much to learn from working for the underdog on a scrappy campaign that doesn’t have the resources or talent of their […]
Will 2020 Be The Golden Age Of Price Transparency?
The push to greater transparency across the health system hit the fast-track at the end of 2019 with the Trump Administration unveiling its latest proposal that would require greater disclosure of negotiated prices between health plans and hospitals. While the Administration’s plan represents a bold change in publicizing negotiated rates, it also underscores a prevailing tension around […]
How To Persuade With Paid Media
Paid media has been in the news a lot lately, from Twitter announcing they’ll no longer allow political and issue advertising to Netflix’s documentary, “The Great Hack” providing an in-depth view of how data was used in the 2016 election to influence voters through social media and most recently, Google’s decision to end highly targeted political advertising. The debate over how […]
