Keeping Colleagues Engaged During Social Distancing
With little warning, many companies – including ours – were thrust into a remote-only working environment with the onset of COVID-19 and social distancing. While we are extremely fortunate to work from home fairly seamlessly, it has not been without its challenges. And among those challenges has been keeping employees engaged as effectively as when […]
Working From Home: 5 Ways To Unlock Productivity And Keep Motivated
Most of us know how great it can be to have a day working from home. Commuting from your bed to your desk takes mere minutes, you can have your own freshly made food, and – perhaps best of all – you can leverage breaks to get some things done at home you wouldn’t otherwise […]
My Advice To Recent College Grads? Go Work On A Losing Political Campaign.
When giving advice to people early in their career, I often say to go work on a losing political campaign. This is often met with surprise. Isn’t the point winning? But there is so much to learn from working for the underdog on a scrappy campaign that doesn’t have the resources or talent of their […]
Will 2020 Be The Golden Age Of Price Transparency?
The push to greater transparency across the health system hit the fast-track at the end of 2019 with the Trump Administration unveiling its latest proposal that would require greater disclosure of negotiated prices between health plans and hospitals. While the Administration’s plan represents a bold change in publicizing negotiated rates, it also underscores a prevailing tension around […]
How To Persuade With Paid Media
Paid media has been in the news a lot lately, from Twitter announcing they’ll no longer allow political and issue advertising to Netflix’s documentary, “The Great Hack” providing an in-depth view of how data was used in the 2016 election to influence voters through social media and most recently, Google’s decision to end highly targeted political advertising. The debate over how […]
Feedback: It’s Not So Scary
A driver honks during the morning commute. A toddler spits out a home-cooked meal. A stranger’s face lights up with a huge smile after you hand him the credit card he dropped. We get feedback all the time, so why can feedback in the workplace be so intimidating? I had the pleasure of attending a Together […]
What’s Driving Your Company Culture?
In the last decade, some of the largest and most successful companies have engaged in an employee perks arms race. Apple* holds regular beer bashes for their employees, complete with free drinks, food and live music. Dropbox hires chefs from Michelin-starred restaurants to serve food in its free cafeteria. Amazon lets employees bring their pets to work. Don’t get me […]
Article: Communicating The Value Of Next Generation Therapies
This piece originally appeared in the October 2019 edition of O’Dwyers Magazine. Communicating the value of one’s products to a variety of stakeholders (patients, payers, providers, policymakers, etc.) is nothing new. Biopharmaceutical companies have been doing this for decades through a variety of channels. However, the obligation to communicate more openly and explicitly has grown substantially. Recent […]
The Truth About Sticks And Stones And Words That Hurt
As children, many of us learned the nursery rhyme, “Sticks and stones may break my bones, but words will never harm me.” Unfortunately, most of us also learned the painful lesson that this convenient playground comeback isn’t really true. As communicators, we know especially well how powerful words can be. An inspiring speech can spark a great […]
What Mountain Climbing Taught Me About Goal Setting
Over the past six months I’ve summited four mountains, including Mount Kilimanjaro, the tallest free-standing mountain in the world. It might surprise you to learn that reaching the summit of Kilimanjaro (19,341 feet) was actually far easier than summiting three mountains in New Hampshire (<5,500 feet). Why? It’s simple: When I climbed Kilimanjaro, I knew my […]
