Building a Winning Coalition in a Fractured Political Environment
As the midterms approach, communicators must increasingly look beyond broad labels like “Republican,” “Democratic” or “swing” to the values and belief systems that shape how audiences think about health care. Using PRISM, Reservoir’s audience intelligence platform, we mapped all 435 congressional districts across 16 behavioral and ideological audience segments. What we found: Audiences in districts […]
Two Democratic Health Care Audiences You Need to Know
Democratic health care audiences are increasingly fractured – not just by policy preferences, but by deeper beliefs about justice, reform, American leadership and the role of the private sector. For organizations trying to communicate effectively, those differences matter: a message that motivates one audience may fall flat with another. Zooming in: Our research has identified […]
Two Republican Health Care Audiences You Need to Know
On both sides of the aisle audiences are splintering on health care in ways that are increasingly driven by deep differences in trust, and fundamental beliefs on science, autonomy and market ideology. Why it matters: Understanding where each audience falls along these new fault lines is the first step to communicating with them effectively. Who […]
New Research: Communicating Life Sciences Investment Boosts Industry Reputation
A new study from Reservoir Communications Group reveals that U.S. biopharmaceutical investment plays an important role in driving industry reputation and informing views on policy and innovation among today’s health care audiences. Why it matters: U.S. biopharma companies are ramping up domestic manufacturing investments – but awareness is low. The data shows that how these investments […]
Navigating Today’s Fragmented Health Care Landscape
For decades, it was fair to assume that people’s views on health policy fell largely along partisan lines and that their views about their own health care were typically unrelated to their policy views. That playbook no longer applies. Today, health care sits directly at the intersection of the major political and cultural shifts reshaping […]