Health Analytics & Insights Group (HAIG) delivers strategic insights through advanced qualitative and quantitative methodologies, and state-of-the-art data and digital analytics. We understand the complex health care stakeholder ecosystem and have unrivaled reach and access to the audiences who matter. Whether it is redefining reputation in health care through the lens of value, mapping how a new class of influencers are shaping health policy or uncovering Patient Access Pathways™—access barriers across the patient journey—HAIG innovates at the same pace as our clients.
WHY HAIG
Unmatched Expertise and Passion
HAIG’s team includes senior strategists, clinicians, epidemiologists, statisticians, and other research experts who collectively embody a rare combination of rigorous analytical capability, practical health care expertise, and a deep passion for improving health care.
Rigorous and Innovative Methodologies
More than focus groups and polls, HAIG offers a comprehensive approach to delivering insights and intelligence. Whether we are delivering public health analysis, advanced modeling of corporate value perceptions, or leveraging new AI applications in digital listening and analytics, HAIG constantly seeks to push the boundaries of strategic insights.
Depth and Reach Across the Health Care Stakeholder Ecosystem
Our significant reach, access and experience with a wide range of health care stakeholders—from patients and caregivers to providers, payers, policymakers, patient advocates, and industry leaders—delivers relevant and actionable guidance.
OUR WORK
ValueGPS™
Redefining Corporate Brand Reputation Through the Lens of Value
Traditional reputation metrics are notoriously hard to move and increasingly influenced by external factors outside companies’ control. Reservoir’s proprietary ValueGPS™ measures reputation by the extent stakeholders believe your company delivers meaningful benefits to patients, the health care system, and society, delivering far more actionable and responsive insights.
KEY OFFERINGS
- ValueGPS Audits: Insights from discrete stakeholder audiences to identify key strengths and vulnerabilities to develop guidance for corporate value communications.
- Customized ValueGPS Modeling and Tracking: Strategic tracking to capture evolving stakeholder perceptions, grounded in a customized value model and audience-specific benchmarks.
- Corporate Value Positioning and Roadmap Development: Leverage a proven methodology to develop a strategic blueprint that guides narrative, messaging, and activation—supported by facilitated workshops with senior leaders and Reputation Ambassadors.
- Campaign and Program Measurement: Advanced, tailored approaches to measuring the impact of corporate communications and advocacy campaigns.
Advocacy and Thought Leadership
Rigorous Insights and Intelligence to Advise Health Policy
Our research and analysis deliver trusted intelligence that helps clients advocate for policy that makes a meaningful difference. HAIG conducts research applying the highest standards of methodological rigor to advise policymakers and other key decision-makers on a variety of policy issues.
KEY OFFERINGS
- Health Policy Stakeholder Panels: Proprietary panels of D.C. and national health policy officials and influencers. HAIG convenes discussions with dozens of key stakeholder’s multiple times each month to surface timely insights and guide strategic direction.
- Policy Influencer Mapping and Monitoring: HAIG identifies and tracks emerging influencers through advanced digital listening and analytics—providing clients with custom intelligence and early signals that shape strategic planning.
- Thought Leadership Research: High-impact, public-facing research that drives policy conversations, shaping media narratives, and positioning clients as forward-thinking leaders and agenda setters.
Commercial and Market Strategies
Insights to Unlock Opportunities for Commercial Success
HAIG provides brand and commercial teams with specialized insights focused on identifying opportunities and overcoming barriers—often at the policy and system levels. Our research translates complex policy and access barriers into actionable market strategies.
KEY OFFERINGS
- Patient Access Pathways™: This approach provides rigorous, human-centered research that identifies and quantifies critical barriers patients face in accessing health care. By revealing how these barriers—spanning affordability, system complexity and navigation—affect patient outcomes, adherence, and preventive care, we offer clear, actionable insights that inform policy decisions, shape advocacy strategies, and improve health care experiences across the patient journey. (Patient Access Pathways – One-Pager )
- Pulse of the Purchaser Research Institute: HAIG, in partnership with largest employer network in the US, has an exclusive panel of senior executives responsible for shaping health benefits at employers across the country. Clients can access the panel for qualitative and quantitative research projects, as well as convene employers in panel discussions, such as Advisory Boards. (Employer Panel – One-Pager)
OUR TEAM
Expertise: Corporate Reputation
Bryan is a seasoned corporate strategist who brings decades of experience translating complex research into actionable insights that resonate with both business and public audiences alike.
Expertise: Advanced Quantitative
Vaishali is an expert in advanced quantitative methods who designs and delivers high-impact models that uncover hidden patterns and drive evidence-based decision-making.
Expertise: Stakeholder Listening and Convening
Chrystine specializes in stakeholder listening and convening, bringing a unique ability to surface nuanced perspectives and foster meaningful, inclusive dialogue.
Expertise: Public Health/Policy
Megan has a deep background in public health and policy and connects the dots between data, policy, and population health to inform smarter health care strategies.
Expertise: Digital Analytics
Tulsi leads the team’s digital analytics work, transforming vast volumes of online conversation into clear, actionable narratives that inform strategy and messaging.
