The Path To Policy? Building Bridges From Main Street To Capitol Hill
In a world where politics and politicians seem more polarizing than ever, finding common ground between both sides of the aisle can feel impossible. With a slew of competing policy priorities and slow-to-move legislative and regulatory processes, it can often feel like we’re screaming into the void — especially as communicators trying to move the needle. Politics has recently […]
Reservoir Communications Group Adds Gina Comottor, Expanding Firm’s Prowess In Strategic Communications & Corporate Affairs
Washington, DC – Reservoir Communications Group recently welcomed five new team members, including Gina Comottor as Vice President. Their unique backgrounds in public affairs, corporate communications, advocacy, and health policy reflect the firm’s commitment to continuing to build on its strengths in these areas. Gina joins Reservoir as a Vice President following her most recent role as […]
The Women’s Health Moment
At Reservoir we often work on women’s health issues and we know all too well that being a women’s health advocate can be an exercise in frustration. Why does it often take ten years for women to be diagnosed with endometriosis when 1 in 10 women have the condition? Why are the symptoms of heart attack so often missed in women […]
Moving From Data Disparities To Data Equity
National Minority Health Month provides a timely reminder for public health and industry leaders to reflect on strategies for reducing disparities and improving the health outcomes of marginalized communities. There is a clear consensus that access to care, income and wealth gaps, education, environmental factors and social and community context (including racism and discrimination) influence health disparities across […]
The Most Important Question In Health Care: What Do Patients Value?
In our work, we often find ourselves asking the question: “What do patients value?” The answer may seem obvious – patients value products and services in health care that make them healthier. Of course, this is true, to a degree. It is like saying that homebuyers value houses that provide shelter and don’t fall down. […]
Losing Your Cookies? Advertising In A Post-cookie World
Brands that use digital display or sponsored advertising online are indeed “losing their cookies” as Google continues phasing out technical support for third-party cookies. Browsers such as Safari and Firefox have already implemented a default opt-out setting for users, and Google’s Chrome (which maintains 60% of the browser market) began eliminating support in January 2024. […]
Transforming Passion Into Action: Harnessing Research To Address Health Inequities
As a graduate student and public affairs practitioner living in Washington, D.C., I sit at the nexus of policymaking and transformative change. Surrounded by professors with profound legislative expertise and colleagues at Reservoir who are equally passionate about public health, I’m constantly inspired to strengthen my role as an advocate for equity. A few weeks […]
Accelerated Approval Pathway: Key Takeaways From Patient And Expert Panels
I recently participated in two panels hosted by Patients Rising Now about the Food and Drug Administration’s (FDA) Accelerated Approval Program, which allows for the earlier approval of drugs that treat serious conditions. As a life sciences consultant, a trained pharmacist, and a rare disease patient and advocate, I was honored to join health care experts and other […]
Reservoir Communications Group Adds Clare Krusing And Rikki Campbell Ogden, Expanding Firm’s Corporate Communications And Creative Expertise
Washington, DC – Reservoir Communications Group has welcomed six new team members, including Clare Krusing as an Executive Vice President, and Rikki Campbell Ogden as Design Director. Their unique backgrounds in corporate communications, advocacy, and graphic design deepen the firm’s strategic prowess. Clare returns to Reservoir as an Executive Vice President with significant experience leading corporate communications, […]
Medicine & Media
Earlier this month, I traveled to Birmingham, Alabama and New Orleans, Louisiana to attend conferences hosted by the National Medical Association and the National Association of Black Journalists. As a former journalist, a health equity advocate, and a person who is deeply invested in positive outcomes for communities of color and other marginalized groups, I was […]
