Losing Your Cookies? Advertising In A Post-cookie World
Brands that use digital display or sponsored advertising online are indeed “losing their cookies” as Google continues phasing out technical support for third-party cookies. Browsers such as Safari and Firefox have already implemented a default opt-out setting for users, and Google’s Chrome (which maintains 60% of the browser market) began eliminating support in January 2024. […]
Transforming Passion Into Action: Harnessing Research To Address Health Inequities
As a graduate student and public affairs practitioner living in Washington, D.C., I sit at the nexus of policymaking and transformative change. Surrounded by professors with profound legislative expertise and colleagues at Reservoir who are equally passionate about public health, I’m constantly inspired to strengthen my role as an advocate for equity. A few weeks […]
Accelerated Approval Pathway: Key Takeaways From Patient And Expert Panels
I recently participated in two panels hosted by Patients Rising Now about the Food and Drug Administration’s (FDA) Accelerated Approval Program, which allows for the earlier approval of drugs that treat serious conditions. As a life sciences consultant, a trained pharmacist, and a rare disease patient and advocate, I was honored to join health care experts and other […]
Reservoir Communications Group Adds Clare Krusing And Rikki Campbell Ogden, Expanding Firm’s Corporate Communications And Creative Expertise
Washington, DC – Reservoir Communications Group has welcomed six new team members, including Clare Krusing as an Executive Vice President, and Rikki Campbell Ogden as Design Director. Their unique backgrounds in corporate communications, advocacy, and graphic design deepen the firm’s strategic prowess. Clare returns to Reservoir as an Executive Vice President with significant experience leading corporate communications, […]
Medicine & Media
Earlier this month, I traveled to Birmingham, Alabama and New Orleans, Louisiana to attend conferences hosted by the National Medical Association and the National Association of Black Journalists. As a former journalist, a health equity advocate, and a person who is deeply invested in positive outcomes for communities of color and other marginalized groups, I was […]
Championing Women’s Health: Insights From Millicent Gorham, Ceo Of Awhp
With nearly half of American women forgoing critical preventive care services post-pandemic, May’s National Women’s Health Month serves as a call to action for policymakers, advocates, and health care providers to come together and advance collaborative policies prioritizing the well-being of all women and girls, ensuring equal access to health care and life-saving preventive measures. […]
Life At Reservoir: Starting A Rewarding Career
Less than a year ago, I was unsure about what the future held. Only two things were certain: I would be graduating from college soon, and I had secured an internship with Reservoir Communications Group for my final semester. My internship was a chance to gain valuable professional experiences and explore a potential career path, […]
Celebrating The Leaders Advancing Women’s Health
Last night we celebrated the 33rd annual Society for Women’s Health Research (SWHR) awards dinner and I came away so inspired. This powerhouse of an organization is a big reason why we have offices on women’s health in the major federal agencies and why so many more women are included in clinical trials than they […]
Can We Have Value Without Equity? Key Takeaways From Our Expert Webinar
Access to health care has increasingly been determined through some form of value assessment. However, frequently these assessments do not systematically or completely account for equity. In fact, conversations around value and equity have traditionally remained siloed, resulting in hardcoding of inequity in our current assessment models. Recently, Reservoir Communications Group convened a webinar with […]
Reflections On Community Health Care In Guatemala
For the past five years I have traveled to Guatemala to volunteer with Mayanza, a not-for-profit organization providing health education to school-aged children and mothers in Santiago Atitlán. When I started this effort, it was for me – to get away from my laptop, utilize my skills as a clinician and provide care to others; but now, I […]
